14 May 2012

Facebook ‘Highlight’ – what’s the point and will anybody actually use it?

Back in February at their FMC conference, Facebook announced a slew of new features aimed at brands – most of which would (presumably) become common-place once the roll-out to “Timeline” was finally complete. Amongst the many concepts touted was a feature called ‘Reach Generator’ – a paid-for option which would allow brands to “super-charge” their brand page status updates to …

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1 March 2012

Facebook fMC drops a bombshell on shameless ‘likes getting’ by brands

Yesterday afternoon in New York, Facebook held the first ever Facebook marketing conference fMC, which aims to do for marketers and brands what f8 does for developers. The majority of the announcements were focused around changes to the Facebook ad platform; brand “stories” (aka ads) appearing in news feeds; a new “premium” service to feature ads on mobile; and a …

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