24 October 2012

Tamar and our CEO are placed at the heart of social media London community, according to new map

It’s official – Tamar and our CEO Tanya Goodin are right at the centre of the social media community in London, as depicted on GigaPan’s social media London map, which shows visually the connections between the top 1,000 social media companies and experts in London. Our CEO Tanya Goodin is at the heart of the map, right under Stephen Fry …

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9 September 2010

Google Instant and keywords – what comes next?

The web is literally buzzing after last night’s announcement of Google Instant. This has undoubtedly changed the search landscape and of course, my team’s area of expertise, content. Writing good online content depends on a wide variety of factors, but in this post I will be looking at only one – the one that has been affected the most with …

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13 July 2010

Using content to enhance a brand

In search, we are always seeking to ensure that a visitor to our site engages with us in some capacity.  Whether it is through the purchasing of a product, the requesting of a call back or the registering of contact details on the site – we are seeking to encourage a transaction of some kind. To draw a user to …

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16 June 2010

Brand lessons from the history of search

There’s little point in looking back unless you can learn something so I wanted to use today’s birthday retrospective to pull out some useful, relevant and fresh understanding for brands engaging in SEO. I was only a one-year-old, in Tamar terms, when the Big Bang happened (I joined the team in 1998). That’s when Google exploded into the Internet and …

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2 June 2010

Kick off your World Cup experience online

The 2010 Football World Cup kick off is a week away! Here in Tamar’s Cape Town office we have gotten into the spirit of things, throwing ourselves behind our boys in green and gold. Some of us are supporting England though, and debates over the odds are getting quite heated. As South Africans, we are very aware of the pressure …

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5 May 2010

Trust principles to alert users to fake websites

As specialists in Conversion Design we are continually developing techniques on how to engage with users, encourage trust and increase our clients conversion rates. So with the alarming rise in websites selling fake designer goods, such as Ugg Boots or very poor customer service, we are well placed to advise consumers on what they should be looking for when trying …

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12 April 2010

7 more Facebook tips you may not know

A couple of years ago I wrote a post on this blog called “9 Facebook Tips That You Might Not Know” – a reasonably in-depth but by no-means exhaustive list of some useful how-to’s for getting by on Facebook. I didn’t realise quite how useful it would prove at the time, but even now it still gets dozens of hits …

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16 March 2010

I’m livin’ in a box… a CSS grid based box

Following on from a previous post about whitespace and the integral part it plays in design, this post is about the use of grids and the focus on layout options and usability / readability. Grids are simple things really, a series of invisible horizontal and vertical lines that create a frame, outline or margin within a space for the purpose …

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