Posts Tagged ‘fans’

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How do you measure the effectiveness of social media? Introducing TouchScore™

1 March 2013 | Henry Elliss

Unless you’ve been hiding behind a MySpace-sized rock for the past few years, you will undoubtedly be familiar with one of the most-asked questions in the world of online marketing: How do we measure the [...]

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You’re so vain, I bet you think this metric is about you…

3 August 2011 | Tanya Goodin

Something is really puzzling me. We’re bang slap in the middle of in an economic recession (aka ‘an economy moving at a snail’s pace’) so you’d think all brands would be biting agencies’ hands off [...]