4 December 2014

The Current State of Shoppable Social Media

With Christmas round the corner, we are being bombarded with deals, offers, sales and various campaigns delivered by brands and retailers desperate for you to choose them over all the competition. Digital Marketers have often struggled to measure the true value social media has on ROI as it’s main use is for building brand advocates and loyalty among customers. With this …

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6 October 2014

Tamar’s #DigitalHistory – The story of Instagram

Today marks the 4th birthday of one of the biggest social media success stories of recent years, Instagram. Yes – Instagram has been with us for 4 years (though it feels like more) and we’re celebrating this milestone by making it the focus of our latest #DigitalHistory infographic. The Story of Instagram Whatever your opinion of Instagram, it’s hard to …

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18 July 2014

Google Analytics Data; Anytime, Anywhere

Google have been pretty busy recently, releasing 4 new iOS apps this month alone, but the most talked about has got to be the newly unveiled Google Analytics app. Finally Apple users will be able to access their Analytics data from their mobile device (in 39 languages too). With the mobile very quickly becoming the norm, it’s a surprise to …

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25 April 2014

Is Google+ about to ride off into the sunset?

Speculation is rife about the future of Google+ today, with the announcement that Vic Gundotra – the head of the social network – is stepping down from the role. Whilst the departure of figure like Gundotra isn’t necessarily always a bad sign, TechCrunch is reporting that more shake-ups are on the way for the ailing platform. A number of the …

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4 April 2014

Advertising Week Europe: 10 stories that made a big impact

All this week we’ve been enjoying events down at Advertising Week Europe here in London – with over 200 sessions spread over 6 locations and 4 days, the amount of discussion and debate going on has been massive. With such a wide array of panels, seminars and debates going on, it’s impossible to attend everything – the Tamar team have …

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26 March 2014

Facebook buys virtual reality firm Oculus for $2 bn

Yesterday, Facebook announced the purchase of virtual reality technology firm Oculus for $2 bn. The deal will include $400m in cash, as well an additional $1.6bn in Facebook shares. On top of that, the employees could receive another $300m in performance bonuses. Following the recent purchase of mobile service WhatsApp and that of Instagram in 2012, this is yet another …

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25 February 2014

How is WhatsApp worth $19 billion?

  Last week, Facebook announced the purchase of mobile messaging app WhatsApp for a staggering $19 billion. The deal was divided into several chunks, including $4 billion in cash, $12 billion in Facebook shares and an additional $3 billion in WhatsApp stock. Unsurprisingly, the exorbitant deal has been widely discussed, with many experts questioning the valuation of the app as …

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hot-athletes
24 February 2014

Which athletes triumphed at the Sochi Socialympics?

Yesterday saw the closing ceremony of the XXIIth Winter Olympic Games over in Sochi. Whilst it’s only the first of many great sporting events coming up this year, the social ‘noise’ it generated during London 2012 has lead to a lot of interest in how the Sochi games would compare. Just like we did during London 2012, here at Tamar …

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4 February 2014

Facebook: now we are TEN

Ten years is a long time in digital so today is a major milestone for a little site you might have heard of – Facebook is ten today. As an agency with 18 years of history of our own, we know how few brands have survived that long online. Facebook has weathered the critics, seen-off competitors and upstarts, faced scrutiny …

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