Posts Tagged ‘ecommerce’

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mChristmas – Native browser vs App, how do you choose?

20 November 2013 | Henry Elliss

There’s little argument that this is going to be a mobile Christmas for etailers. We’re undoubtedly at an inflexion point for ecommerce with handheld devices rapidly taking over from PC-based browser access. And whilst smartphone […]

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mChristmas – how retailers can make the most of mobile

12 November 2013 | Matthew Henton

Last week saw us begin our focus on mobile with our mChristmas series. Mobile internet use globally is scheduled to surpass PC browser-based use by the end of this year. And nowhere is this more […]

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We’re dreaming of an mChristmas…

4 November 2013 | Matthew Henton

Pretty much every year since the invention of the mobile phone has been dubbed “the year of the mobile”. It’s now a pretty standard cliché. But 2013 is looking like a genuine turning point with […]

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Understand your audience – Not all influencers are the same

2 May 2013 | Lily Shanahan

Last month’s Spotlight series highlighted that bloggers are one of the most influential advocates for any brand.  Spotlight gives each brand an individual strategy which increases the likelihood of successful engagement with a brands target […]

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#Spotlight – The model for blogger engagement

2 May 2013 | Tanya Goodin

We’ve now come to the end of our month highlighting the benefits of our influencer engagement tool – Spotlight. Just in case you’ve come to the party late, Spotlight is Tamar’s proprietary  tool for rating the relative […]

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Spotlight: The Model for Identifying Influencers | Parenting

22 April 2013 | Christine Andres

By now, the need to build relationships with influencers should be something you consider necessary for your brand. As previously mentioned, these bloggers offer sincere and honest opinions in products/services reviews, and are becoming a […]

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Online vs. Bricks and Mortar Shopping

1 November 2012 | Lily Shanahan

New research from Tealeaf has shown that consumers are more likely than ever before to choose the ease of online shopping, over bricks and mortar stores. Out of 2,071 adults, 83% choose to use online […]

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Online sales experience fastest growth for over a year!

22 October 2012 | Lily Shanahan

Reports released today show that online sales have experienced the biggest increase for over a year. New figures just out, from IMRG Capgemini e-Retail Sales show: £6.4bn was spent online by UK Shoppers in September 16% more than at […]

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H&M Online Fail

24 November 2010 | Milly Diaz

If you have even the faintest interest in fashion, you will have known that the French uber designer line Lanvin teamed up with high street retailer H&M on a more affordable collection for the less […]

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