20 November 2013

mChristmas – Native browser vs App, how do you choose?

There’s little argument that this is going to be a mobile Christmas for etailers. We’re undoubtedly at an inflexion point for ecommerce with handheld devices rapidly taking over from PC-based browser access. And whilst smartphone growth continues, it is tablet usage that is leading the way. More than half of all tablets sold in the UK last year were bought …

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12 November 2013

mChristmas – how retailers can make the most of mobile

Last week saw us begin our focus on mobile with our mChristmas series. Mobile internet use globally is scheduled to surpass PC browser-based use by the end of this year. And nowhere is this more keenly felt that in the world of ecommerce. John Lewis saw 50% of their traffic on Christmas Day last year coming from mobiles and tablets. …

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4 November 2013

We’re dreaming of an mChristmas…

Pretty much every year since the invention of the mobile phone has been dubbed “the year of the mobile”. It’s now a pretty standard cliché. But 2013 is looking like a genuine turning point with Gartner predicting that mobile Internet use will surpass PC browser-based Internet use by the end of the year. Nowhere is this shift to mobile more …

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2 May 2013

Understand your audience – Not all influencers are the same

Last month’s Spotlight series highlighted that bloggers are one of the most influential advocates for any brand.  Spotlight gives each brand an individual strategy which increases the likelihood of successful engagement with a brands target consumers. A great example of tailoring a brands message to its demographic was recently featured in the press where high street fashion chain Evans used …

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2 May 2013

#Spotlight – The model for blogger engagement

We’ve now come to the end of our month highlighting the benefits of our influencer engagement tool – Spotlight. Just in case you’ve come to the party late, Spotlight is Tamar’s proprietary  tool for rating the relative influence of blogs. All brands are aware of how important influencers are when it comes to getting  a brand talked about – and that’s why …

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22 April 2013

Spotlight: The Model for Identifying Influencers | Parenting

By now, the need to build relationships with influencers should be something you consider necessary for your brand. As previously mentioned, these bloggers offer sincere and honest opinions in products/services reviews, and are becoming a trusted source of information for your consumers. Incorporating influencer engagement into your brand’s marketing strategy is definitely the way to go. If you’re still not …

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1 November 2012

Online vs. Bricks and Mortar Shopping

New research from Tealeaf has shown that consumers are more likely than ever before to choose the ease of online shopping, over bricks and mortar stores. Out of 2,071 adults, 83% choose to use online shopping to make purchases. Among the 34-44 age group, 85% prefer e-commerce. The  report looked at devices consumers use when researching and purchasing travel, retail, banking and …

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22 October 2012

Online sales experience fastest growth for over a year!

Reports released today show that online sales have experienced the biggest increase for over a year. New figures just out, from IMRG Capgemini e-Retail Sales show: £6.4bn was spent online by UK Shoppers in September 16% more than at the same time last year and 11% more than August. This news has led IMRG and Capgemini to raise their forecast for the year to 14% from 13%. The …

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24 November 2010

H&M Online Fail

If you have even the faintest interest in fashion, you will have known that the French uber designer line Lanvin teamed up with high street retailer H&M on a more affordable collection for the less moneyed set and that yesterday was the day frugal fashionistas across the UK could get their hands on the critically acclaimed H&M/Lanvin clothes, shoes and …

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