13 February 2013

Britain’s Digital Brands show dramatic annual growth in their social communities on Valentine’s Day

Today on Valentine’s Day Tamar is launching our 3rd annual edition of BrandLove25. Our ongoing project to measure the ‘love’ shown in their social media communities for Britain’s leading digital brands. In 2013 the analysis looks specifically at year-on-year social community growth. In this harsh economic climate we reasoned that those brands who had grown their social communities dramatically since …

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3 July 2012

Cycling retail brands lead British ecommerce pack

The latest infographic in Tamar’s BrandLove series takes British sports brands as its subject and, with the Tour de France kicking off this weekend, we have been fascinated to discover that the cycling sports brands are now leading the British pack as our table shows. When we kicked-off Our BrandLove series last year we decided to measure ‘love’ by the …

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10 August 2011

Ultimate brand advocacy at Pinterest

If you don’t already know Pinterest is a virtual pinboard. Users collect the things they love and group them on pinboards for particular interests and share with followers. So you can easily understand why the platform has soon become the ultimate breeding ground for fans of brands and the place to virally share the things you are passionate about. I’ve …

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