3 May 2011

Why all marketers should be doing video optimisation

I begin this blog post with the following prediction: Video listings will increase in prominence within Google’s search engine results page (SERP), in the near future (next 18 months). This is likely be in the form of an increased number of videos within the universal results, increased real estate dedicated to videos (similar to recent changes to Google Places) or …

Continue Reading
8 June 2010

Is web design really subjective?

We recently completed a project for YOUR Insurance, a part of the Towergate Group Ltd. The project was a full conversion design project, including a complete rebrand to position itself as a leading business insurance quote comparison solution. Along with the usual functional usability testing on the comparison prototype, we also completed some emotional response feedback on the new homepage …

Continue Reading
5 May 2010

Trust principles to alert users to fake websites

As specialists in Conversion Design we are continually developing techniques on how to engage with users, encourage trust and increase our clients conversion rates. So with the alarming rise in websites selling fake designer goods, such as Ugg Boots or very poor customer service, we are well placed to advise consumers on what they should be looking for when trying …

Continue Reading
16 March 2010

What is Conversion Design?

Conversion design or conversion focused design is the collaboration of several different disciplines creating a journey that is considerate of the varied needs and expectations of the user to maximise conversion. When I first started designing websites over 10 years ago, the main deliverable was a web presence that reflected the brand. Possibly in flash that gained attention, with the …

Continue Reading
3 November 2009

Two key principles to encourage trust online and increase conversion

It’s likely that the first impression many new customers will have of businesses will be gathered from their website. Users will make an instant decision about the site the second they arrive, then spend the rest of the journey looking for key elements to challenge or confirm that reaction. Following some key principles will ensure that expectations are met and …

Continue Reading
30 June 2009

Fancy a game of pairs?

More Tamar business cards arrived in this office this week! Tamar’s culture has always been centered around the talent and enthusiasm of the team. We’re a bright bunch, so we wanted this to be visible in the brand, and the business cards are definitely getting some attention… Great for a game of Pairs too!

Continue Reading