3 March 2014

5 things you need to know about a Google Penalty

If you’re not familiar with the inner workings of a Google penalty, consider yourself lucky. A Google penalty (sometimes referred to as a ‘manual action’) is applied to a site when Google finds out that they – or somebody working on behalf of their site – have been carrying out certain questionable types of optimisation and bending the rules, specifically …

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7 January 2014

Rap Genius SEO: where did it all go wrong?

  Rap Genius is back on the ranking map! Following a penalty from Google for spammy link building activity which resulted in its disappearance from search results, the popular lyric annotation site seems to have got away with a simple warning. This week, Rap Genius founders publically apologised and recognised they ‘deserved to get smacked’. Having said that, they also …

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8 October 2013

How will Google’s Hummingbird algorithm update affect searches?

Last week, Google made public the release of its latest search algorithm. Nicknamed “Hummingbird” after its supposed pace and precision, it is considered the most dramatic algorithm changed since the Caffeine update, in 2010! Here are some of the ways Hummingbird will affect searches. Search Accuracy One of Hummingbird’s most significant adjustments will be the growing accuracy of its search …

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7 May 2013

YouTube set to announce paid subscription channels

Paying for YouTube. No this isn’t an April Fool’s joke, this is the news that YouTube is set to launch a paid subscription for some of its specialist channels. A move which could happen as early as next week! Rumours have circulated for a while now that YouTube were thinking of monetising some of its specialist content. In fact the code found …

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22 April 2013

TWIST- The Week in Search/Social from Tamar 15th April-19th April 2013

We’ve published three blogs in the last week. If you didn’t get a chance to read them when they first went live, you can take a look at them now: Spotlight: The Model for Identifying Influencers | Fitness Our third edition in our #Spotlight series focused on fitness and explained what happens after Spotlight. Content is Magnetic in Inbound: Engaging and well-written content is …

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magnet
16 April 2013

Content is Magnetic in Inbound Marketing

We all know how important well written and engaging content is in SEO practice. Ensuring that Google is indexing your website is largely dependent on keeping the content fresh and updated regularly. Over the years we’ve seen the internet evolve at such speed, offering us many opportunities to embrace what is known as inbound marketing. Not only is inbound marketing …

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4 April 2012

10 reasons you should invest in good content

With all the recent talk of changes in Google algorithms, sites being penalised for “unnatural” link profiles and the ongoing importance of good content, I wanted to share a short summary of some of the reasons why you need to invest in great content for your site – and I’d love it if you shared your own reasons in the …

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9 September 2010

Google Instant and keywords – what comes next?

The web is literally buzzing after last night’s announcement of Google Instant. This has undoubtedly changed the search landscape and of course, my team’s area of expertise, content. Writing good online content depends on a wide variety of factors, but in this post I will be looking at only one – the one that has been affected the most with …

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16 March 2010

Google and PubSubHubbub

Google has developed a system that will enable a Web publisher to ‘automatically submit new content to Google for indexing within seconds of that content being published.’ The name of this protocol is PuSH, or PubSubHubbub. PuSH is a real-time syndication protocol based on ATOM. In this protocol the publisher tells the world about a Hub that it will notify …

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