25 April 2017

Is ‘brand’ the only future ranking signal for SEO?

Since the ‘Vince’ algorithm update in February 2009, Google has continued to increase the importance of ‘brand’, or ‘brand as a trust signal’, as a ranking factor. As we look to the future, will ‘brand’ become more powerful, or could it even become the only ranking factor for SEO? There are currently a number of branded signals that make up …

Continue Reading