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24 November 2016

Digital Santa Presents – Landing Pages

Welcome back to our Christmas blog series ‘Digital Santa Presents …’ With the help of the Digital Santa, we will be talking you through how to optimise your website this Christmas. In our last post, Digital Santa was focusing on the speed of his sledge, but what about landing it? So this week, we will be focusing on landing pages – …

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26 November 2015

6 Tips for a Great Black Friday Landing Page

Black Friday was originally a US-only phenomenon, taking place as it does on the Friday after Thanksgiving. In recent years, it has also been adopted in the UK and other countries around the world. Black Friday has turned into a virtually unstoppable media event with a great deal of importance given to the build-up itself. In 2014 the numbers that Black …

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2 December 2013

#CyberMonday – the busiest day for ecommerce?

I’ve put my own personal dent in #CyberMonday today and have helped Visa well on their way to the £450 million that they have predicted will be spent online by the UK’s shoppers. Online payments firm Sage Pay think the figure will top half a billion pounds. Cyber Monday is the first Monday of December, the day that historically attracts …

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26 November 2013

mChristmas – A mobile site (or app) is not just for Christmas

Our mChristmas feature has been focused on mobile commerce in the run up to Christmas, because the festive period is such an important one for most retailers. However, providing an excellent online experience across all devices is clearly not just a target that retailers should be aiming for at Christmas. If retailers have missed out on optimizing their ecommerce sites …

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20 November 2013

mChristmas – Native browser vs App, how do you choose?

There’s little argument that this is going to be a mobile Christmas for etailers. We’re undoubtedly at an inflexion point for ecommerce with handheld devices rapidly taking over from PC-based browser access. And whilst smartphone growth continues, it is tablet usage that is leading the way. More than half of all tablets sold in the UK last year were bought …

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12 November 2013

mChristmas – how retailers can make the most of mobile

Last week saw us begin our focus on mobile with our mChristmas series. Mobile internet use globally is scheduled to surpass PC browser-based use by the end of this year. And nowhere is this more keenly felt that in the world of ecommerce. John Lewis saw 50% of their traffic on Christmas Day last year coming from mobiles and tablets. …

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4 November 2013

We’re dreaming of an mChristmas…

Pretty much every year since the invention of the mobile phone has been dubbed “the year of the mobile”. It’s now a pretty standard cliché. But 2013 is looking like a genuine turning point with Gartner predicting that mobile Internet use will surpass PC browser-based Internet use by the end of the year. Nowhere is this shift to mobile more …

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15 October 2013

Digital December: ‘Tis the Season to be Social

With 10 weeks left until Christmas, many marketers are currently snowed under festive campaign plans. And with online shopping set to increase by another 22% in Q4, it’s essential that brands are ready to capitalise on customers across their digital marketing channels. Last week, we looked at SEO and shared 10 tips on how brands can get their websites search-ready …

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1 October 2013

Digital December: Crack the Christmas Crowds Online

Whilst many of us are clinging on to the last rays of sunshine, and hoping for a mild autumn, the retailers amongst us are busy planning their Christmas and New Year campaigns, readying themselves for what for most will be the busiest time of their year. Planning special offers, finalising brochures and redesigns and probably even briefing their team on …

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9 December 2011

Santa goes digital for Tamar’s festive infographic!

Unless you’ve been living under a rock for the past 12 months, you’ll know how ‘hot’ infographics have become for visualising data. Here at Tamar we love infographics just as much as the next man – probably more. So we thought that, rather than producing a tired “eCard” or digital animation, we’d create a Christmas infographic to celebrate the holiday …

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