27 March 2012

Are you getting ROI or an RO’Lie’?

As we move into the next quarter and for some, financial year,  I expect many brands will be looking at their digital channels and questioning whether or not they’re getting the best ROI? I get it, you need to know ROI but it’s the  most overused figure in business and arguably the most misleading! Make no mistake, I’m on the …

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9 July 2010

How the Government helps UK growing businesses

Have you been on the Business Link site recently? Me neither. But you will be as pleased as I am to know that our business tax pennies have been well spent over the past three years. Click on the link How Much ???!!! and you’re looking at a business investment of £105 million (yep, £105,000,000). Stunned silence . . . I …

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25 March 2010

Innovation is NOT Dead

Twitter. Facebook. Digg. Gowalla. Flickr. Buzz… There’s an ever-growing list of platforms which businesses can tap into and create a profitable online social media presence. Many companies have already jumped on these opportunities, building creative strategies to engage online communities. Some have misread the current environment incorrectly, believing that the social media creative market is over-saturated. You don’t hear of …

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