22 January 2009

PPC vs SEO – A new analogy to consider

Somebody in the office just came to me and asked if I had a good analogy for the difference between SEO and PPC, other than the usual ones that get thrown around. After a bit of a brainstorm with my desk-mates (big shout out to Chloe for the acorn of this idea!) we came up with what we think is …

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