12 June 2014

TouchScore Sport and SocialCup: the Twitter World Cup table

TouchScore Sport 2014 Back in February we introduced you to our “TouchScore Sport 2014” project – a year-long initiative to track how effectively the biggest sporting brands in the UK are capitalising on 2014’s amazing year of sport. When we conducted our first benchmark report before the Sochi Winter Olympics, Nike were riding high in the table with 73 out …

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21 May 2014

Shhhhh – Twitter offers the Sound of Silence with mute button

Back in December 2013, Facebook replaced their “Hide All” feature with an “unfollow” button. This small-but-crucial change allowed people to unsubscribe from updates from those ‘friends’ who upload endless amounts of photos, or who post a status update every time they sneeze. Not only did you not have to “unfriend” a big list of people, but it has probably saved quite …

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7 May 2013

YouTube set to announce paid subscription channels

Paying for YouTube. No this isn’t an April Fool’s joke, this is the news that YouTube is set to launch a paid subscription for some of its specialist channels. A move which could happen as early as next week! Rumours have circulated for a while now that YouTube were thinking of monetising some of its specialist content. In fact the code found …

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22 April 2013

TWIST- The Week in Search/Social from Tamar 15th April-19th April 2013

We’ve published three blogs in the last week. If you didn’t get a chance to read them when they first went live, you can take a look at them now: Spotlight: The Model for Identifying Influencers | Fitness Our third edition in our #Spotlight series focused on fitness and explained what happens after Spotlight. Content is Magnetic in Inbound: Engaging and well-written content is …

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12 March 2013

Twitter release brand new stats – what do they mean?

Here at Tamar, it is probably evident to most people that we use and value social media platforms A LOT – with Twitter being one of our favourites.  With over two hundred million monthly active users, Twitter is undoubtedly one of the most powerful media companies in the world. Twitter brings brands together with their audience, and allows them to …

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14 February 2012

Tamar’s Brand Love on Valentine’s Day: British high-end vs high street fashion brands

With love in the air on Valentine’s Day we’re releasing the latest infographic in Tamar’s “Brand Love” series which ranks Britain’s ‘Best Loved’ brands, as measured by their social media communities. We spend at lot of time at Tamar thinking about how consumers show they ‘love’ a brand, and what that means. What makes a brand well loved? Is it …

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21 November 2011

Why you need to be investing more into social media

Brands just aren’t investing enough in Social Media… I’d be worried if your first response to that isn’t “well she would say that”, because you would be right – I would! As per my last blog post, I hold my hands up to my biased ways, and the product that I am (of the environment that I work in). However …

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