14 May 2012

Facebook ‘Highlight’ – what’s the point and will anybody actually use it?

Back in February at their FMC conference, Facebook announced a slew of new features aimed at brands – most of which would (presumably) become common-place once the roll-out to “Timeline” was finally complete. Amongst the many concepts touted was a feature called ‘Reach Generator’ – a paid-for option which would allow brands to “super-charge” their brand page status updates to …

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2 July 2010

The trouble with Facebook community pages…

I’ve been thinking about Facebook’s (relatively) new ‘Community Pages’ lately, especially after a back-n-forth I was having with ITV’s Ben Ayers on Twitter yesterday. General consensus from within the online marketing community is that the new, mainly auto-generated pages going to turn in to something big at some point, but as they stand they’re a bit of an eyesore. If …

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