18 December 2015

SEOHoHo: How do I improve my domain authority?

This is probably one of the most common questions we get from bloggers. But to understand how to raise it, first we must understand what domain authority even measures. What is domain authority? If you’re not sure what domain authority is, it’s a third-party metric created by Moz that is supposed to reflect the quality of your blog. It runs …

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14 April 2015

Periscope – The world is your oyster

Unless you’ve been hiding for the past few weeks, you’ll doubtless have heard of the “hip” new social media app, Periscope. Recently launched, it has already been downloaded onto thousands of excited smartphones. If you are wondering what this craze is all about and whether you should jump on the band wagon, don’t worry – we’ve carefully looked through the …

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23 September 2014

The only way is Outreach – Social Media Week London

This morning in Central London, Tamar held our annual ‘Social Media Week’ event as part of #SMWLDN. This year we took a look at the tricky world of influencer engagement – and we invited along a panel of experts on the topic to help us out: namely, some expert bloggers. In preparation for the event (and to celebrate Social Media …

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27 July 2011

Have the IOC changed their mind on social media for 2012?

Recently I gave a talk at a Tamar client event on the subject of the 2012 Olympics, and specifically how it will affect advertisers and non-sponsors during the period of the Games. One of the questions I was frequently asked at the time was what guidelines had been put in place to govern how the athletes and associated persons could …

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5 March 2010

WordPress ‘pushes’ blogs into real-time

You may remember a previous post of mine about the real-time web and various emerging technologies that will enable the transition for older technologies into this frontier. I mentioned how Twitter could be useful in Google results using Greasemonkey (which Google have since implemented themselves) and also how RSS was a dying technology in terms of the increasing real-time need …

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16 November 2009

Are marketing agencies practising what they preach?

There’s a very interesting report out this week from US “Agency Client Relationship Experts” (!) RSW/US, looking at a number of changes to the way marketing agencies are getting new business in the current climate. I won’t go in to the nuts and bolts of the report here (you can download the whole thing here if you’re interested) but there …

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