Posts Tagged ‘Bloggers’

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Understand your audience – Not all influencers are the same

2 May 2013 | Lily Shanahan

Last month’s Spotlight series highlighted that bloggers are one of the most influential advocates for any brand.  Spotlight gives each brand an individual strategy which increases the likelihood of successful engagement with a brands target [...]

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Introducing Spotlight: The Model for Identifying Influencers | Health and Beauty

2 April 2013 | Sarah Graveling

Blogging originally started off as a way for ordinary people to digitally document everyday life in the form of online diaries. However, within the last decade or so, the blogging trend has dramatically evolved causing [...]

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Blogger Regulation: A good thing

6 October 2009 | Milly Diaz

According to new rules revealed Monday by the U.S. Federal Trade Commission, American-based bloggers must tell their readers when they’ve been paid and/or given free stuff to review products. Failure to disclose quid pro quo could [...]