2 May 2013

Understand your audience – Not all influencers are the same

Last month’s Spotlight series highlighted that bloggers are one of the most influential advocates for any brand.  Spotlight gives each brand an individual strategy which increases the likelihood of successful engagement with a brands target consumers. A great example of tailoring a brands message to its demographic was recently featured in the press where high street fashion chain Evans used …

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2 April 2013

Introducing Spotlight: The Model for Identifying Influencers | Health and Beauty

Blogging originally started off as a way for ordinary people to digitally document everyday life in the form of online diaries. However, within the last decade or so, the blogging trend has dramatically evolved causing a blogosphere explosion. The power of the ‘influencer’ is something that brands simply cannot afford to ignore. Good news! This month, it’s all about the …

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6 October 2009

Blogger Regulation: A good thing

According to new rules revealed Monday by the U.S. Federal Trade Commission, American-based bloggers must tell their readers when they’ve been paid and/or given free stuff to review products. Failure to disclose quid pro quo could cost a blogger up to $11,000. I’m all for the FTC rules because along with it comes credibility! How many times have you second guessed the …

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