Posts Tagged ‘Best practice’

Richard Thompson

Usability best practice, Part 4 – Using personas

30 June 2010 | Posted by Richard Thompson | Senior designer | Experience Design
Tags: , , ,

Carrying on the series ‘Usability best practice’ I am focusing on the use of personas explaining what they are, why they are useful and how to implement them.
What is a persona?
Personas, invented by usability pioneer Alan Cooper, in 1998, are widely used by designers, developers and usability experts to help them keep focus on users’ [...]

Richard Thompson

Improve your ROI with user testing

22 March 2010 | Posted by Richard Thompson | Senior designer | Experience Design, Technology
Tags: , , ,

The focus of conversion design should be to place the user at the centre of your design and to make the user journey as smooth as possible. One of the main ways to achieve this goal is to user test your website. This will lead to a more user friendly and productive site and lead [...]

Richard Thompson

Usability best practice, Part 2 – Mega drop-down menus

12 February 2010 | Posted by Richard Thompson | Senior designer | Experience Design
Tags: , ,

Following on from the first in the series ‘Usability best practice’ which focused on the use of Tabs as navigation I am continuing with another form of navigation system. This blog focuses on mega drop-down menus and their main features and how they have improved standard drop-down menus.

The mega drop-down menu is a new [...]

Richard Thompson

Usability best practice, Part 1 – Tab navigation

13 January 2010 | Posted by Richard Thompson | Senior designer | Experience Design
Tags: , ,

Using tabs as a navigation device has long been an established metaphor and is widely accepted as a user-friendly way to display top-level navigation (primary). But this wasn’t tabs original use they were used to show alternative views of the same group of information known as ‘module’ tabs.
Somewhere along the line it evolved into ‘primary’ [...]