24 July 2014

The SocialGames continue – Commonwealth edition

As the Commonwealth Games kicks-off up in Glasgow today, the team at Tamar are once again taking a look at the social impact of the event, both on the sporting brands who surround the Games and the athletes themselves. Just like we did during London 2012, Sochi 2014 and last month’s World Cup, we’re going to be tracking how the …

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hot-athletes
24 February 2014

Which athletes triumphed at the Sochi Socialympics?

Yesterday saw the closing ceremony of the XXIIth Winter Olympic Games over in Sochi. Whilst it’s only the first of many great sporting events coming up this year, the social ‘noise’ it generated during London 2012 has lead to a lot of interest in how the Sochi games would compare. Just like we did during London 2012, here at Tamar …

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7 February 2014

2014: The Year of Sport #Go4Greatness

As the Winter Olympics start in Russia, they signify not just the launch of another major sporting event, but the kick-off of a pretty amazing year for sport. And not just for global sport  – here in the UK we’ve got a lot of reasons to celebrate our sporting prowess in 2014. As well as Sochi 2014, the Tour de …

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17 August 2012

‘TweetyTwelve The Review’: Part 5 – Legacy and sustainability and social media

Anyone who watched BBC’s brilliant TwentyTwelve London 2012 spoof will know that ‘legacy and sustainability’ were two buzz words bandied around throughout the show. The London 2012 bid was successful largely, we are led to believe, because of Seb Coe’s promise to ‘inspire a generation‘ and leave a lasting legacy to Great Britain – instead of merely a thrilling and …

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6 August 2012

Who’s winning in the race for Team GB social (media) gold?

As we enter Week 2 of the games, we’ve been keeping a very close eye on how the world of social media has been reacting to events here in London. One of the most interesting ‘effects’ we’ve observed has been the rise (and occasional fall) of some of the competing athletes’ social profiles, particular Twitter – where some of the …

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