5 June 2009

Apprentice candidates de-optimised for TV?

Over the past few weeks I, like a lot of people, have been watching the BBC’s Apprentice with great interest. As a bit of a social media buff (I wouldn’t dare call myself a guru!) I’ve always been very keen on seeing what sort of discussions are going on online around the various candidates. But what Apprentice fans won’t be …

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30 April 2009

10 reasons why The Apprentice is like SEO

As an avid fan of the BBC’s finest show – The Apprentice – I regularly tune in to watch the latest goings-on in Sir Alan Sugar’s boardroom, and last night was no exception. But whilst watching, I was suddenly struck by the parallels between SEO and the firings and hirings of Britain’s “finest business minds”…     For any American’s …

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