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17 February 2016

Is ‘dark social’ as dark as it sounds?

If you’ve not heard of the concept of ‘dark social’ before let’s sum it up in one sentence: When measuring traffic driven to a website from social channels, some of it doesn’t show up due to a variety of different factors. How important is this and is it something that any digital marketer needs to lose any sleep over? There …

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11 March 2014

5 ways that Facebook’s page redesign completely misses the point

The team over at Facebook Business have just announced the details of the latest redesign for pages, with a number of major changes to the layout and functionality included. The changes are apparently designed to make the page more streamlined, allowing users to find what they want to know more quickly and helping admins to monitor the effectiveness of their …

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25 November 2013

Google encrypted keyword data – what are the consequences for SEO?

In the early days, SEO was a straightforward industry, based on peppering your content with popular keywords, with the aim of significantly boosting rankings. However, recent Google algorithm updates have aimed to put the final nail in the coffin of such practices by gradually reducing the impact of individual keywords on search results. Following Google’s long-awaited announcement last September that …

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17 September 2013

The importance of accurate search volumes – RevenueMapper™

A couple of weeks ago, we introduced you to RevenueMapper – Tamar’s proprietary forecasting tool for projecting revenues for your search campaign. After our introductory piece, we looked in detail at one of the most important pieces of the puzzle – brand strength. You can get up to speed by reading both posts here: “How do you project revenue potential …

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10 September 2013

The challenge of click-through rates – RevenueMapper™

Last week we introduced you our proprietary revenue forecasting tool, RevenueMapper (“How do you project revenue potential from SEO? Introducing RevenueMapper™“) and told you all about how it can help you to forecast what traffic you could potentially get from SEO over an entire year – before you’ve even built a single link or written a single piece of content. …

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19 March 2013

Pinterest on the right path to prove value to brands

With ‘Pin it’ buttons becoming as common on product pages as ‘Like’ and ‘Tweet’ buttons, Pinterest is making a notable effort to show businesses the value to their brand of taking Pinterest increasingly seriously with a few key changes: Brand Search Previously if you searched a brand name such as ‘Burberry’, the official Burberry board would be hard to find, with search results showing Burberry …

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20 December 2011

A sneak preview of Twitter analytics, thanks to @ThatKevinSmith

If you’re an astute Twitter user with your finger on the proverbial pulse, you may know that film director, podcaster and general raconteur Kevin Smith recently became a Twitter shareholder (albeit not, presumably, to Prince Alwaleed bin Talal levels). His link to the company, as well as his circa-2 million followers presumably makes him part of the “Power User” base …

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3 August 2011

You’re so vain, I bet you think this metric is about you…

Something is really puzzling me. We’re bang slap in the middle of in an economic recession (aka ‘an economy moving at a snail’s pace’) so you’d think all brands would be biting agencies’ hands off to talk about how much money they can generate for them online. Wouldn’t you? But here’s the funny thing. A section of clients simply can’t …

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23 December 2009

Will Google’s new URL shortener make tracking easier?

As you’ll probably have heard by now, Google are stepping in to the URL-shortening game with the launch of their own service – http://goo.gl/. Currently only available for use by Google’s own tools (i.e. The Google toolbar and the like), it’s almost certainly going to be opened up to the public at some point, putting Google in direct competition with …

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7 December 2009

Google Personalised Search

What personalised search means for your site On Friday Google announced that it was rolling out personlised search for all users. This is a big change as previously personalised search was only run if you were logged in. Now Google will offer slightly adjusted results based on your previous 180 days history. For exmple if you search for ‘recipes’ and …

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