Posts Tagged ‘Analytics’

Blog image

5 ways that Facebook’s page redesign completely misses the point

11 March 2014 | Henry Elliss

The team over at Facebook Business have just announced the details of the latest redesign for pages, with a number of major changes to the layout and functionality included. The changes are apparently designed to […]

READ MORE
Blog image

Google encrypted keyword data – what are the consequences for SEO?

25 November 2013 | Valentin Boulan

In the early days, SEO was a straightforward industry, based on peppering your content with popular keywords, with the aim of significantly boosting rankings. However, recent Google algorithm updates have aimed to put the final […]

READ MORE
Blog image

The importance of accurate search volumes – RevenueMapper™

17 September 2013 | Henry Elliss

A couple of weeks ago, we introduced you to RevenueMapper – Tamar’s proprietary forecasting tool for projecting revenues for your search campaign. After our introductory piece, we looked in detail at one of the most […]

READ MORE
blog post image

The challenge of click-through rates – RevenueMapper™

10 September 2013 | Henry Elliss

Last week we introduced you our proprietary revenue forecasting tool, RevenueMapper (“How do you project revenue potential from SEO? Introducing RevenueMapper™“) and told you all about how it can help you to forecast what traffic […]

READ MORE
blog post image

Pinterest on the right path to prove value to brands

19 March 2013 | Sarah Graveling

With ‘Pin it’ buttons becoming as common on product pages as ‘Like’ and ‘Tweet’ buttons, Pinterest is making a notable effort to show businesses the value to their brand of taking Pinterest increasingly seriously with a few key changes: Brand […]

READ MORE
Blog image

A sneak preview of Twitter analytics, thanks to @ThatKevinSmith

20 December 2011 | Henry Elliss

If you’re an astute Twitter user with your finger on the proverbial pulse, you may know that film director, podcaster and general raconteur Kevin Smith recently became a Twitter shareholder (albeit not, presumably, to Prince […]

READ MORE
Blog image

You’re so vain, I bet you think this metric is about you…

3 August 2011 | Tanya Goodin

Something is really puzzling me. We’re bang slap in the middle of in an economic recession (aka ‘an economy moving at a snail’s pace’) so you’d think all brands would be biting agencies’ hands off […]

READ MORE
Blog image

Will Google’s new URL shortener make tracking easier?

23 December 2009 | Henry Elliss

As you’ll probably have heard by now, Google are stepping in to the URL-shortening game with the launch of their own service – http://goo.gl/. Currently only available for use by Google’s own tools (i.e. The […]

READ MORE
Blog image

Google Personalised Search

7 December 2009 | Tanya Goodin

What personalised search means for your site On Friday Google announced that it was rolling out personlised search for all users. This is a big change as previously personalised search was only run if you […]

READ MORE
Blog image

Twitter launching commercial accounts – but with what?

24 November 2009 | Henry Elliss

… As is being reported online this week, Twitter founder Biz Stone has told the BBC that the micro-blogging site will be rolling out paid-for commercial accounts from next year. But before you tweeting brands […]

READ MORE

HOME | WHAT WE DO | CULTURE | THINKING | BLOG | REQUEST A CASEBOOK

IGNITING DIGITAL BRANDS | SEO | SOCIAL | MOBILE | JOBS | TALK TO US

CELEBRATING 19 YEARS IN DIGTAL
© TAMAR 2014