16 January 2013

Google Cracks Down on Authorship

In an attempt to reward credible sources on the internet and filter out the spam Google could introduce what is known as Author rank. ¬†Author rank works by assessing the reception of content written and then ranking it accordingly to its success and relevancy.¬† In doing this Google can ensure that the search results it returns are of the highest …

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17 August 2011

Is voting back in favour in the age of social?

Back in the days when I first started working in search marketing, everything in the world of search was focused on ever-improving and increasingly-complex algorithms. Search engine results for all the main players were determined solely on factors which the average user (supposedly) had no control over. Presumably one of the main reasons for this was to avoid the system …

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