22 April 2015

#Mobilegeddon: what to expect from the latest Google update

It’s been long coming, and finally, here it is. For a number of weeks now, Google has given webmasters regular advice on how to optimise for mobile search, having announced a big upcoming change back in February. At last, the much-anticipated mobile-friendly update went live yesterday. Nicknamed Mobilegeddon by industry experts, the update will affect searches in all languages. It will also …

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16 December 2013

Facebook loves Google – What Facebook marketers can learn from SEO

According to a widely-circulated article by Business Insider last week, Facebook’s latest newsfeed alogithm ‘tweak’ is “screwing an entire profession”. Now, whilst the article in question is rather sensationalist (and if the SEO comments are anything to go by, rather ill-informed) it clearly struck a chord with certain marketers and bloggers, as at least half a dozen friends shared it …

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1 November 2011

Facebook’s EdgeRank, in a nutshell

If you’ve not come across EdgeRank before, I wanted to give a quick round-up of what it is, why you should care about it and some tips on how you can influence it. These tips apply just as much to marketers and Facebook page owners as they do to individual users. So whether you want to get your Facebook brand …

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10 June 2010

Google caffeine – why the fuss?

First off unless you are really into your SEO its unlikely that you will have heard too much if anything about Caffeine. But Caffeine is a behind the scenes bit of engineering by Google that will impact heavily in what we see in our search results, right now yes but more importantly much more in the future. So first up …

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22 January 2010

Twitter improve ‘suggested users’ list – now based on algorithm

“Good news everybody!” News reaches us from Twitter HQ (well – via their blog anyway) that the ‘Suggested users’ function has now been improved to give a better experience to new users. Here’s how Twitter’s Josh explained the changes: “We’ve created a number of algorithms to identify users across a variety of clusters who tweet actively and are engaged with …

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