5 August 2010

The ad space race – Will Apple’s iAd overtake Google’s AdMob

Along with the release of Apple’s 4th generation iPhone comes the new iPhone OS 4.0 software which features the new iAd. iAd is Apple’s advertising system that allows developers to include advertising in their apps to earn more money. Apple has big plans for iAd and wants to dominate the mobile ad market in the way Google dominates desktop advertising. …

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