20 December 2012

20th December: Remember When Jessica Ennis Won Heptathlon Gold?

Golden Girl Jess Ennis started Team GB’s Gold rush on Super Saturday – the image of her with the flag around her shoulders, the tears, the cheers… What an incredible day for British sport. Add to that her second place in this week’s “Sports Personality of the Year”and you’ve got a pretty good year for the girl from Sheffield. And …

Continue Reading
12 December 2012

See Your 2012 Year Review with Facebook

Today, Facebook has rolled out the opportunity to see your *biggest* 20 moments on Facebook from this year. As well as the top 20 moments, from *your life on Facebook*,  it shows a selection of photos, how many friends you’ve made this year and how many pages you’ve liked. It has also selected your biggest Facebook photo albums, along with a selection of other …

Continue Reading
17 August 2012

‘TweetyTwelve The Review’: Part 5 – Legacy and sustainability and social media

Anyone who watched BBC’s brilliant TwentyTwelve London 2012 spoof will know that ‘legacy and sustainability’ were two buzz words bandied around throughout the show. The London 2012 bid was successful largely, we are led to believe, because of Seb Coe’s promise to ‘inspire a generation‘ and leave a lasting legacy to Great Britain – instead of merely a thrilling and …

Continue Reading
16 January 2012

2012 the year of ‘Rise of the planet of SOCIAL SEO’

The past 12 months have been a steep learning curve for the SEO industry. Thanks to the multiple iterations of the Google Panda update, the introduction of +1, Google+ and the “freshness” algorithm, the SEO industry has been forced (in the case of Panda penalties) to rejig the norm. SEO is not just about H1’s, H2’s, Meta Data or links …

Continue Reading
17 November 2011

10 digital marketing predictions for 2012

It’s time once again for me to stick my neck out and lay my next 12 months digital predictions on the line. The 2012 theme is very much one of integration; integration between digital and other marketing channels; integration between client internal departments and between them and agency teams; the growing integration between social networks; the need to integrate marketing …

Continue Reading
27 July 2011

Have the IOC changed their mind on social media for 2012?

Recently I gave a talk at a Tamar client event on the subject of the 2012 Olympics, and specifically how it will affect advertisers and non-sponsors during the period of the Games. One of the questions I was frequently asked at the time was what guidelines had been put in place to govern how the athletes and associated persons could …

Continue Reading