30 June 2009

Generating revenue from ‘digital content’

Paid content is the talk of the digital industry these days with quite a few start ups wanting to get their feet wet in this arena. The question is whether they stand a chance to generate revenue with paid content and most importantly how should they go about it? Is it going to be via site subscriptions, syndication, micro-payments for …

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29 June 2009

Host Crowding issues re-emerge?

As I was searching online  at the weekend I noticed that some searches were showing several results from the same domains. Now of itself that’s not a big deal and if relevancy is spot on so what? But of course by allowing a couple of sites to dominate the rankings is that what the search engines should be aiming for? …

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27 June 2009

5 reasons why SEO is like Pilates

So just why is SEO like Pilates? I have been in the SEO space for 12 years and doing Pilates for 8. And as I was in the Pilates studio this morning it occured to me (classic ‘pain’ displacement going on here) that there were several similarities between SEO and Pilates. So here are my top 5! It’s a long …

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24 June 2009

‘Harnessing the Power of Twitter’

Internet World’s ‘Harnessing the Power of Twitter’ conference in Central London yesterday, provided a great forum for the full spectrum of Twitter enthusiasts. The surprise at the outset, was the +50% show of hands by the audience when asked by James Drake-Brockman, Event Director: ‘Who has never used Twitter?’. I believe that the day went a long way to convincing …

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24 June 2009

#hpt09 It’s a twitter thing

So yesterday saw me at the ‘Harnessing the Power of Twitter‘  or #hpt09 or even http://tinyurl.com/qyl5md conference and I am sure loads of people will Tweet away and maybe even blog or micro blog on the subject in more detail than me. But I thought I would make a note of the key learnings and my impressions of the day. …

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23 June 2009

Online Video and Your Brand

Back in February, after the Video and Podcast SEO session I spoke to Amanda Watlington at SES London about where she felt the future of video would lie.  Four months on has seen the continued meteoric rise in video viewing with (the latest comScore figures below showing that 152 million US internet users viewed 16.8 billion videos). It has also …

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19 June 2009

Employers phishing on Facebook

There have been countless stories in the press of employers monitoring staff behaviour on social networking sites, however this practice now seems to be hitting a new low. It was recently reported on the Yahoo! Sports network that some teams in the NFL have started creating fictional profiles to trick would be future players into adding them to their social …

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18 June 2009

British Airways Domain Problem

A lesson to us all from British Airways on denying access to their site. Trying to find out flight arrival times last night I typed in ‘BA Arrivals’ and was presented with  the following result: At this stage I didnt notice the weird URL and clicked through and got this: Note the misspelt  URL: https://bristishairways.com/travel/arrdep/public/en_gb OK, no access, so I …

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16 June 2009

Back to Basics

Over the last week or so quite a lot has happened in the world of Search and while change is good, ‘u turns’ are another thing. The rate of change can be daunting, occasionally you will just be getting your head around a concept and bang, it no longer works or it has been superseded. Anyway, as much as new …

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12 June 2009

Google – Testing, testing 1,2,3

As a regular user of most of Google’s online services (with the exception of AdWords ;-), I often find myself thinking about the huge technical challenges they must face whilst developing their online services. Recently however my attention has been turning to how Google test their products and in particular their flagship product “Google Search”. Over the course of the …

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