23 April 2009

Paid search effectiveness decreases year-on-year

A new survey conducted by Econsultancy (UK Search Engine Marketing Benchmark Report) has found that 15% of UK companies report decreasing effectiveness year on year from their paid search (PPC) campaigns. Even more interesting, 48% reported better returns on natural search campaigns compared to the 43% who had better returns on PPC. The good news for the entire search industry is that the survey found …

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23 April 2009

By George it’s St George!

Google Logo features St George See below: What is interesting is that when clicking through I totally expected to be greeted by a Wikipedia entry, but no! Kudos to rugbyleagueonline for promoting their new England Rugby League kit in the sponsored results, good thinking. And below the Google news feed well done to the Woodlands Junior School in Tonbridge for …

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22 April 2009

Check yourself out on Google!

Google introduces profile results Currently only available for our friends across the pond, Google have begun to introduce individual's profiles within the search results much like it's blogs results. Now when you search your name in Google (I'm not the only person to have done that am I?!?) a Google Profile result will appear at the bottom of the page …

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22 April 2009

Video Optimisation in Google

How quickly does video rank in Google? I am running a test (so cannot show you the results yet!) but I wanted to give you a heads up and let you know just how quickly and easy it is to get rankings and why you should get invloved. So I ran a test, shot a 50 second video which wobbly …

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22 April 2009

Ask.com brings back Jeeves the butler

I was one of the many people who were disappointed when “Ask Jeeves” dropped the butler to become just “Ask” and what used to be a popular method of search became just another search engine. There was even a few campaigns from fans and users who wanted the butler reinstated when the news broke in 2005. Nevertheless, it seems that …

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21 April 2009

Jeeves is back – and this time he’s social!

So after three years in the wilderness, the clever people over at Ask.com have decided to invite their famous butler Jeeves back in from the cold, in the hopes that his return will give them the edge over at least a few of their competitors. Whilst they are unlikely to be troubling Google's current domination any time soon, they have …

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21 April 2009

Microsoft Challenges Brand Loyalty

Microsoft claims that their search capability has improved significantly over the past few years. The only problem is that its hard for internet users to notice or even appreciate as their brand loyalty belongs to Google. Microsoft has therefore announced a search strategy overhaul and called it “Kiev”. This will be rolled out over the next few months. Exactly why …

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21 April 2009

Google Similar Images

Google Labs trials Similar Images functionality We all know that Google is striving to understand user intent when searching but this can be a trickly thing. For example, and I always use this one, type in 'Apple' and what exactly are you looking for? Apple Mac or Apple to eat? Tricky for the search engines to know even if you …

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20 April 2009

Microsoft’s Internet search must begin at ‘home’

Microsoft's challenging commitment to grow the share of it's search business isn't just a global issue. It's also a challenge within its own walls at Redmond. Despite investing 5 years and hundreds of millions of dollars on its search product, Live, Microsoft has struggled to get pc users to use its service, even those whom they employ at their offices. …

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