24 February 2016

4 answers to questions on Google’s new ad layout

On February 19, 2016 Google changed their adwords offering, significantly. The search engine confirmed there will be no more text ads running down the right side of the browser on desktop devices. Instead there will now be four ads before the organic search results. This change has sparked many questions about the impact a move like this will have for …

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24 February 2016

4 reasons you need a blog for SEO

Whilst some people still consider SEO to be a dark art, most digital marketers are comfortable with the ins and outs of on and offsite optimisation. There are a wide variety of techniques at your disposal – and often just knowing where to start is the trickiest part. Whilst optimising your website for ‘crawlability’ is one key factor, it’s just …

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19 February 2016

6 things SEOs hate about your site

Rather unshockingly, we SEOs spend a lot of time on websites and we run into the same mistakes over and over. The same old mistakes that make us increasingly angry. Here are six things we hate the most about your site; #1 Unnecessary subfolders Google has said time and time again that an easy to follow site structure is key …

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18 February 2016

4 new developments at Twitter

Two weeks ago we looked at why Twitter has been coming under fire, with some predicting the beginning of the end for the platform. Personnel changes, rumours of a character limit drop and a slow-down in growth had led to a drop in the company’s value. Here are four new developments at Twitter in the last few weeks: #RIPTwitter When the …

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17 February 2016

Is ‘dark social’ as dark as it sounds?

If you’ve not heard of the concept of ‘dark social’ before let’s sum it up in one sentence: When measuring traffic driven to a website from social channels, some of it doesn’t show up due to a variety of different factors. How important is this and is it something that any digital marketer needs to lose any sleep over? There …

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12 February 2016

The month in social: January

From a famous puddle to a celebrity rant, January showed us a huge range trending topics for the first month of the year. Today we’re looking at the four most talked-about social events and our view on their relevance to brands. #1 Drummond Puddle Watch Last year social media evolved and brought new technologies, platforms, changes and opportunities along with it. …

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11 February 2016

Does ‘user intent’ herald the death of the keyword?

Among the numerous updates (500+ according to some estimates) that Google makes each year, one significant update to the algorithm happened around January 10th that – as usual – generated an heap of fluctuation and visibility correlation studies. One interesting study came from Searchmetrics. One of the most relevant topics the analysis presents is the issue of fulfilling user intent. The study makes …

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10 February 2016

6 searches that climax on Valentine’s Day

We thought that for this Valentine’s Day, we’d stick to what we know. And we know SEO. So we’re taking a cheeky look at the searches that peak around the time of Valentine’s Day. To do this, we used Google Trends – which gives an arbitrary score out of 100, with 100 being the most, to search volumes for a …

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2 February 2016

Twitter’s quitters: the beginning of the end?

Unless you’ve been hiding under a digital rock, you’ll undoubtedly notice that the future of Twitter is causing quite a bit of debate at the moment. Whilst some are going as far as to declare the ‘End of Twitter‘, most commentators are in agreement that the future of the social giant is uncertain. A number of big events over the …

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21 January 2016

Hard work lives on at Vuyani Primary School

There are many things that we are proud of at Tamar, but one of our biggest achievements has to be the difference we made to a very special school in Gugulethu, Cape Town. It’s hard to believe that it was nearly 9 years ago that we all flew over for a week of rewarding hard graft, as we helped build a …

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