18 December 2015

SEOHoHo: How do I improve my domain authority?

This is probably one of the most common questions we get from bloggers. But to understand how to raise it, first we must understand what domain authority even measures. What is domain authority? If you’re not sure what domain authority is, it’s a third-party metric created by Moz that is supposed to reflect the quality of your blog. It runs …

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11 December 2015

5 SEO tactics that will still be relevant in 2016

With the new year approaching it is fairly standard practice for marketing blogs to start predicting the future of SEO or digital marketing. For our own take on the upcoming you can read Tamar’s top 10 digital marketing predictions for 2016. While it’s necessary to look towards the future, it is equally important to remember what still works and delivers result …

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10 December 2015

10 Digital Marketing Predictions for 2016

With another year coming to a close, it’s time once again to cast our eyes into the near future, with my annual look at what might be coming for digital marketing in 2016. It feels like only yesterday that I was hitting publish on my 2015 predictions (several of which came to pass) but plenty has changed in those 12 …

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3 December 2015

#SEOHoHo: Where Can I Learn SEO?

It’s the season of giving, so we’re giving away (see what we did there..?) some SEO knowledge to bloggers who need it. First up is Joseph Mastropiero, who blogs at JustAnotherDad. He said “I know nothing about SEO –  if I want to learn, where’s the best place to start?”   We’ve got you covered Joseph and remember, if you’ve got …

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2 December 2015

How Mobile won Black Friday

With the dust now settling on both Black Friday and Cyber Monday, there are likely to be a few puzzled faces in the retail departments of the UK’s favourite brands this week – especially the ones who didn’t anticipate the shift to digital. As has been widely reported in the press, Black Friday and Cyber Monday both set records, but …

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1 December 2015

Tamar’s #DigitalHistory – The Story of Snapchat

Here at Tamar, we’ve been marking our 20th year by looking at digital networks who have been around as long as we have – and how they got to where they are today. So far we’ve looked at Google, Facebook, YouTube, Twitter, Instagram, LinkedIn and Pinterest. Our latest subject is a site which has tripled its user base in the …

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26 November 2015

6 Tips for a Great Black Friday Landing Page

Black Friday was originally a US-only phenomenon, taking place as it does on the Friday after Thanksgiving. In recent years, it has also been adopted in the UK and other countries around the world. Black Friday has turned into a virtually unstoppable media event with a great deal of importance given to the build-up itself. In 2014 the numbers that Black …

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19 November 2015

Does John Lewis make their £7m back each year?

November means one thing; it is officially acceptable to talk about Christmas and the exciting run up to the holiday, and everything festive that comes along with it. November also brings the much anticipated launch of the John Lewis Christmas advert to our TV screens. John Lewis are no strangers to amazing adverts, since 2007 the department store has graced …

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4 November 2015

RWC2015 Wrap-up: Which brands SCORED, who must TRY harder…?

During the Rugby World Cup, we thought we’d look not only at the countries who are involved, but also the brands. Brands pay an astronomical amount to sponsor sporting events, despite not always getting a return on their investment (ITV looked set to lose almost £1m per game when England got knocked out.) So how did we measure the effectiveness of …

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3 November 2015

Rugby World Cup 2015: Was the result All Black (and white)?

Tamar Towers is in Chiswick, West London, just a stone’s throw away from the spiritual home of rugby – Twickenham. So at the start of the Rugby World Cup 2015, we couldn’t help but get involved in the excitement. Being search specialists, we decided to look at the countries that were keen before kickoff. We looked at Google trends data …

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