2 July 2009

Scoping Tamar Design and Build Projects

Although the majority of our business at Tamar is natural search conversion, we are often commissioned to redesign our client’s web and micro sites. In many cases the sites we are asked to redesign have been built without SEO in mind and therefore building the site from the ground up i.e. User Centered Design twinned with Accessible HTML/CSS is the …

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1 July 2009

Get rich or die trying

I think the above sentiment is particularly apt when looking into the ever evolving world of social media. Calculating the ROI companies are likely to receive as a result of partaking in some form of social media is a tricky business: for some, particularly the PPC evangelists will wax lyrical about the importance of quantifiable click through rates, others are …

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1 July 2009

Changes to Twitter welcomed by users

If only Facebook were so keen to keep their users happy! Twitter unveiled some snazzy new additions to their site today, in the form of an improved experience for browsing your followers / friends list. The new feature gives you a lot more options when browsing these lists (an essential task when trying to find interesting people to follow), including …

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30 June 2009

Online Marketing Show 09 #OMS09

Online Marketing Show 09 #OMS09 Today I attended the Online Marketing Show at Olympia, convienienlty just up the road. You can see me on their intro video head down while beach ball were kicked around. But more on that later. So on a hot and sunny day what were my impressions and what did I learn? Well, I saw quite …

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30 June 2009

Finding your target market online: Facebook

When it comes to online marketing, social networking is without a doubt on the up and up. Facebook, LinkedIn, Twitter and others can help you to boost the size of your mailing list and also help you to grow your business. An important aspect of online marketing is visibility, and what better way to increase your online visibility than by …

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30 June 2009

Fancy a game of pairs?

More Tamar business cards arrived in this office this week! Tamar’s culture has always been centered around the talent and enthusiasm of the team. We’re a bright bunch, so we wanted this to be visible in the brand, and the business cards are definitely getting some attention… Great for a game of Pairs too!

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30 June 2009

The Internet is not dead… and neither is Jeff Goldblum

To paraphrase Mark Twain: “Reports of the Internet’s death have been great exaggerated”. Unlike poor Michael Jackson. Here on the Tamar blog we’ve remained relatively quiet on the subject of Michael Jackson up until now – mainly because we wanted to let the dust settle before looking for any trends or interesting outcomes. Now that the internet has had a …

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30 June 2009

Privacy and the economics of self regulation

What do social networking companies care more about? Money or users privacy? Personally I believe they are all there to try and make money (and why not), however this primary objective means that when it comes to a choice between protecting consumers privacy or making a profit, consumers will most likely lose out. It is for this reason that I …

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30 June 2009

CSR – the final verdict!

So we’re at the end of another year’s CSR week and I wanted to report back on the final results, what we’ve gained from the experience, and where we go from here! This year was our first year spent with Oak Lodge School, London and our third year with Vuyani Pre-Primary School, Cape Town. There were many new challenges this year for both projects …

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