24 April 2009

Google street view. Whats your view?

This week saw the Information Commissioner's Office (ICO) reject a complaint from Privacy International  over the right to show images of people accidently caught on camera by Google Street view, so the search giants latest toy is no longer under threat. This is great news for those who want to find their house on streetview and shout loudly 'I live …

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23 April 2009

Is Google immune from the recession?

n every recession recorded in modern history there has always been one company or organisation that’s seems to escape the negative growth cycle. In this current recession it seemed that Google would escape the brunt of the recession. In its 10 year existence Google has never reported a quarterly loss, until now that is. Google reported a 3% drop in …

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23 April 2009

Google Launches Analytics API

Google anounced on Tuesday that they have released their Google Analytics API to the public at large. Here is what was written on the Google Analytics Blog: What's so exciting about an API? The API will allow developers to extend Google Analytics in new and creative ways that benefit developers, organizations and end users. Large organizations and agencies now have …

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23 April 2009

Paid search effectiveness decreases year-on-year

A new survey conducted by Econsultancy (UK Search Engine Marketing Benchmark Report) has found that 15% of UK companies report decreasing effectiveness year on year from their paid search (PPC) campaigns. Even more interesting, 48% reported better returns on natural search campaigns compared to the 43% who had better returns on PPC. The good news for the entire search industry is that the survey found …

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23 April 2009

By George it’s St George!

Google Logo features St George See below: What is interesting is that when clicking through I totally expected to be greeted by a Wikipedia entry, but no! Kudos to rugbyleagueonline for promoting their new England Rugby League kit in the sponsored results, good thinking. And below the Google news feed well done to the Woodlands Junior School in Tonbridge for …

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22 April 2009

Check yourself out on Google!

Google introduces profile results Currently only available for our friends across the pond, Google have begun to introduce individual's profiles within the search results much like it's blogs results. Now when you search your name in Google (I'm not the only person to have done that am I?!?) a Google Profile result will appear at the bottom of the page …

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22 April 2009

Video Optimisation in Google

How quickly does video rank in Google? I am running a test (so cannot show you the results yet!) but I wanted to give you a heads up and let you know just how quickly and easy it is to get rankings and why you should get invloved. So I ran a test, shot a 50 second video which wobbly …

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22 April 2009

Ask.com brings back Jeeves the butler

I was one of the many people who were disappointed when “Ask Jeeves” dropped the butler to become just “Ask” and what used to be a popular method of search became just another search engine. There was even a few campaigns from fans and users who wanted the butler reinstated when the news broke in 2005. Nevertheless, it seems that …

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21 April 2009

Jeeves is back – and this time he’s social!

So after three years in the wilderness, the clever people over at Ask.com have decided to invite their famous butler Jeeves back in from the cold, in the hopes that his return will give them the edge over at least a few of their competitors. Whilst they are unlikely to be troubling Google's current domination any time soon, they have …

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