14 October 2009

When should one tweet for optimum effectiveness?

I should start this post with a caveat – whilst it’s quite common to use a provocative question in the title of a blog post, and then proceed to answer the question in the post, I should point out that I don’t know the answer to this question! I’ll explain why I’m asking it in a second, and a few …

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14 October 2009

The outlook is cloudy

Your worst nightmare when you throw a party is that you get all your cheese and pineapple nibbles ready, shine the dance floor for your break-dancing employees and then no-one comes. The worst nightmare on the Internet is that you throw a party and 1 million people come. Just ask Perform, the digital sports specialists who streamed the Ukraine v …

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9 October 2009

Is real-time the future of the web?

There has been a lot of talk about the real-time web and how it is ‘the future’ but what exactly is the real-time web and why should we care? Put simply, the real-time web is instant. You do something and the system you are interacting with knows what you have done, does what it does and lets the rest of …

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9 October 2009

Making content more readable, persuasive and efficient

Most agencies will tell you that content is king and good for search rankings. But will they also tell you how this content can aid users trust in your brand and increase conversion? Is it about quality or quantity and what can you do to improve the power of the content you are writing? Here are a few tips on …

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8 October 2009

Where oh where are the CEO blogs?

Blogging appears to be the hot topic of the week. On Monday, the US Federal Trade Commission issued a blogger clamp down. Then on Wednesday, I came across two interesting blog-related posts. In the morning I read through the BBC’s piece about Blogger’s 10th anniversary and accompanying analysis of blogging’s influence on the way people communicate their views and what …

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8 October 2009

Trusting your life to digital – am I paranoid?

As a general rule, I’m a big fan of change – especially online. I like to think that I’m a reasonably ‘early adopter’ – I’m not obsessive about it, but I am (for instance) a little jealous that I haven’t got a Google Wave invite yet. I like to know what the interesting new sites and services people are using …

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6 October 2009

Twitter support technology #FAIL

If you’re a regular reader of the Tamar blog (or indeed, if you follow any of our prolific tweeters on Twitter itself) you will know how much we love the micro-blogging platform du-jour. Not only is it a great way for people like us to keep up with industry news and views, it’s also a brilliant way for brands to …

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6 October 2009

Blogger Regulation: A good thing

According to new rules revealed Monday by the U.S. Federal Trade Commission, American-based bloggers must tell their readers when they’ve been paid and/or given free stuff to review products. Failure to disclose quid pro quo could cost a blogger up to $11,000. I’m all for the FTC rules because along with it comes credibility! How many times have you second guessed the …

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6 October 2009

Don’t forget about Wolfram Alpha

Wolfram Alpha had a large surge of traffic a few months back when it launched and was lauded by some as “the Google killer”. “Killer” it was not, nor was it ever intended to be. It is a different kind of animal altogether, but it should not be forgotten about. I have kept using Alpha for anything that I dont …

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5 October 2009

Web design trends 2009

I have written a previous post on common web design trends last year, as it is important to keep in touch with what is happening in the web design industry – to remain cutting edge in the designs that you produce. So it would be interesting to see what is popular for 2009. One popular design trend that doesn’t seem to …

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