8 June 2016

SEO isn’t just link-building!

Many, many years ago – well, about eight but that’s practically prehistoric when you work in an industry that’s as fast paced as digital – SEOs focused only on linkbuilding. Back in the day, links were proven to be the quickest way to improve a website’s rankings. It’s true, links can still affect rankings – but they’re not the be-all-and-end-all …

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3 June 2016

6 Ways To Accelerate Page Speed Load Time

The amount of time it takes for a webpage to load can make a big difference to a site. 40% of users will leave a website if it takes more than three seconds to load and a page response delay of just one second can lead to a 7% loss in conversions. Those kinds of numbers cause big losses for brands. …

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2 June 2016

Brandlove25: Health & Nutrition 2016

The sixth year of our BrandLove series continues to monitor the social community sizes and growth of Britain’s best-loved digital brands. 2016 sees the second edition of the Health & Nutrition table, looking at the world of healthy food delivery brands. The health and nutrition industry has continued its relentless boom in Britain over the last twelve months. We’ve witnessed …

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1 June 2016

SEO Checklist for Ecommerce Websites

SEO can result in a huge boost to sales on any ecommerce website if done right. So here’s a handy checklist of what you should have on your retail website to start racking up sales. #1 Product Description Product descriptions can be tricky. It’s important as a retailer that you use the right language and set the scene to capture …

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27 May 2016

The month in social: May

This month in social we’ve seen Instagram kick up its brand advertising and one of our most loved platforms *cough* Snapchat *cough* continuing to grow and take the limelight – as in past months. It’s time for our monthly social round up. Taco Bell makes Snapchat History It is clear that Taco Bell are fans of Snapchat, the social platform …

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26 May 2016

For + Against: Instagram’s LINK IN BIO

Generally speaking at Tamar the youngsters are on Snapchat and treat Facebook very casually, whereas the older (ahem) people are on Facebook, but don’t feel the need to add to their social repertoire with Snapchat. This seems to be a pretty common theme amongst how the generations use social, but there is one platform we all use and that’s Instagram. …

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20 May 2016

Google’s New Mobile Search Update: What Does It Mean?

Back in April 2016 Google released the ‘Mobilegeddon’ update which many feared would be the end for non-mobile friendly websites. In reality this wasn’t the case and despite sites being marked as friendly or non-friendly, the shift wasn’t as big as expected. However, it was still a glimpse into the future of how Google would view websites. Now, earlier this …

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19 May 2016

Conversational AI is the future of search

Last night marked the first day of Google’s I/O 2016 conference, a two-day conference where Google shows off their latest ideas, products and developments. Amongst the many announcements this year – which included VR, wearables, new messaging apps (because why let Facebook have all the fun, right?) and video conferencing – came the announcement of Google Home, the widely anticipated …

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19 May 2016

6 Essential SEO WordPress Plugins

WordPress is a go to CMS for any SEO for its versatility and effectiveness in setting up websites and blogs in a matter of minutes. To continue our series of essentials, today we’re taking you through the six plugins any WordPress site must have. There are thousands of plugins on the market but some have those special features that only …

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18 May 2016

How Natural Language Processing is changing SEO

It is well-accepted in the digital marketing industry, especially in organic search, that the focus is shifting from keyword-based strategies online to ones that focus on fulfilling intent.  The stimulus for this has come from Google itself and its improving ability to understand the human language. The appearance of Knowledge Graph boxes, Answer Boxes, Featured Snippets, Local pack results etc. are …

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