9 September 2009

If you’re reading this, chances are you’re an addict

Are you a single, college-educated, white male in your 30s? Do you spend approximately thirty hours a week on non-essential computer use? Do you sometimes hide your surfing? Do you go online to improve your mood? Do you find yourself craving more time on the internet, or feel restless when not online? In that case, you may well be an …

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9 September 2009

Deconstruct 09 – 04 September 2009

Deconstruct 09 is a grass-roots conference that aims to bring together some of the brightest minds in the digital industry from around the world. The focus for 2009 was the challenge of designing for tomorrow with ubiquitous computing, interface design, gaming and mobile. Here is a list of the keynote speakers that stood out to me and why. Adam Greenfield …

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9 September 2009

How to get 400 million backlinks in only 3 years

If you are on the Internet these days, you will have seen the now famous social bookmarking icons, they weren’t so famous 3 years ago when AddThis started. If you have seen the buttons below, the chances are that a little piece of code from AddThis is responsible for the icons. What i did not realise was quite how popular …

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4 September 2009

Here come the teens… A teenager speaks

This week at Tamar we’ve been lucky enough to host a work experience person, in the shape of one Rachel Hosie. Rachel has been working with the Social Media team, helping us with some data gathering and doing some top-secret research. But one of the things that we spent some time looking at was the Morgan Stanley teenage report from …

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2 September 2009

Augmented Reality and its role in our digital future

Augmented reality is not a new concept, but its’ implementation is a little slow on the uptake. Apart from thousands of impressive movies on YouTube, there is very little available for the general public in terms of an actual product. In fact, the only ‘hands-on’ time the public has with the technology is through gimmicky promotional materials for brands with …

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1 September 2009

Optimised onsite copy: Getting it right first time

New websites are often set up by people who have little online experience – they assume that all they need is a site and some contact details and that’s that: instant success. In reality though, the web is crowded with websites, all vying for attention. This is where SEO comes in – making your website stand up and attract all …

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28 August 2009

UK online shopping up 16.8% in July

During the wettest July on record in England and Wales, we took shelter in front of our computers and shopped! The clothing sector was the driving force behind the significant growth; with sales up 18% on the previous month, and 17% year on year. Also popular, electrical items realised a healthy monthly growth of 11%. IMRG Capgemini UK’s e-Retail Sales …

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27 August 2009

Search to lead recovery in online ad spend in 2010

In Europe and especially the UK, search will further increase it’s slice of the online spend – up from a 3% increase expected this year to a healthy 4% increase in 2010. The IAB’s latest AdEx study predicts that the market will begin to thaw, with more expected growth trends presenting in the online sector. Through the more challenging year …

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25 August 2009

How to fundraise for charity

Ok, so sorry, I don’t actually have the definitive answer to this difficult question, however I wanted to share our experiences of successful fundraising and also some brilliant ideas I’ve seen work for others. We raise money every year for a number of community projects that we get involved with; the money goes towards materials, equipment and direct project costs, and …

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25 August 2009

Search loyalty?

The verb ‘to Google’ is commonly used and has become a part of popular culture. Like Hoover, Kleenex, Xerox and Post-it, the Google brand has became a verb and was officially added into the Oxford English Dictionary in 2006. Being the recognised leader in search (with 65% of the market share) it’s a brand that we all know and use …

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