19 October 2009

How lists may change the Twitter landscape

In all honesty, I don’t make the most of Twitter when it comes to all its features and uses. I prefer to follow people, while limiting the number of people I allow to follow me. In this regard, I prefer Twitter to Facebook, because Twitter allows me a little view into the world of a person I may not already …

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19 October 2009

Improving the speed of Outlook 2007

One of the biggest issues with upgrading to Microsoft Office 2007, is that the new version of Outlook is extremely slow – bordering on unusable. Having put up with the slow performance for the past two weeks, I finally decided to investigate the problem and came across the following fix which was recommended by DELL. Step 1 Right click on …

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14 October 2009

The new star of YouTube – Adwords!

It seems after a painfully long time, Google is finally applying their AdWords system to YouTube, allowing UK advertisers to serve keyword targeted video content to the masses. Google isn’t overcomplicating things, by applying their AdWords platform – allowing price to be based on performance. With Online spend overtaking TV spend last month, this seems like a logical progression – …

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14 October 2009

When should one tweet for optimum effectiveness?

I should start this post with a caveat – whilst it’s quite common to use a provocative question in the title of a blog post, and then proceed to answer the question in the post, I should point out that I don’t know the answer to this question! I’ll explain why I’m asking it in a second, and a few …

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14 October 2009

The outlook is cloudy

Your worst nightmare when you throw a party is that you get all your cheese and pineapple nibbles ready, shine the dance floor for your break-dancing employees and then no-one comes. The worst nightmare on the Internet is that you throw a party and 1 million people come. Just ask Perform, the digital sports specialists who streamed the Ukraine v …

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9 October 2009

Is real-time the future of the web?

There has been a lot of talk about the real-time web and how it is ‘the future’ but what exactly is the real-time web and why should we care? Put simply, the real-time web is instant. You do something and the system you are interacting with knows what you have done, does what it does and lets the rest of …

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9 October 2009

Making content more readable, persuasive and efficient

Most agencies will tell you that content is king and good for search rankings. But will they also tell you how this content can aid users trust in your brand and increase conversion? Is it about quality or quantity and what can you do to improve the power of the content you are writing? Here are a few tips on …

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8 October 2009

Where oh where are the CEO blogs?

Blogging appears to be the hot topic of the week. On Monday, the US Federal Trade Commission issued a blogger clamp down. Then on Wednesday, I came across two interesting blog-related posts. In the morning I read through the BBC’s piece about Blogger’s 10th anniversary and accompanying analysis of blogging’s influence on the way people communicate their views and what …

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8 October 2009

Trusting your life to digital – am I paranoid?

As a general rule, I’m a big fan of change – especially online. I like to think that I’m a reasonably ‘early adopter’ – I’m not obsessive about it, but I am (for instance) a little jealous that I haven’t got a Google Wave invite yet. I like to know what the interesting new sites and services people are using …

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6 October 2009

Twitter support technology #FAIL

If you’re a regular reader of the Tamar blog (or indeed, if you follow any of our prolific tweeters on Twitter itself) you will know how much we love the micro-blogging platform du-jour. Not only is it a great way for people like us to keep up with industry news and views, it’s also a brilliant way for brands to …

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