21 October 2009

Windows 7 – what’s all the fuss about?

This week is the official launch of Windows 7, the operating system that Microsoft is banking on to minimise the damage done by its predecessor, Vista. I have not received my own copy yet, but I thought I would test-drive it on a friend’s PC. There are numerous changes to the operating system, but I thought I would point out …

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20 October 2009

SEO Pro Training – Day Two Summary

The day was kicked up by a head to head presentation-off between Will Critchlow and Rand Fishkin on the subject of keywords. Both took very different approaches to tackling the subject of keyword research; Rand opting for the macro approach and looking at SEO market share as a whole and in driving traffic to the site, whereas Will opted for …

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20 October 2009

Brands getting three listings?

Google pushing on Brand searches? Just noticed some Brand led searches are firing out some triple listings. So typing in ‘Sky TV Listings’ brings up the following results: Or looking for ‘Dorothy Perkins Dresses’ shows the following: These three listings only appear to be on qualified brand searches. So adding in another element such as ‘dresses’ or ‘listings’ seems to …

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20 October 2009

Google Trust Rank – new version

Trust Rank from Google, not like Yahoo! A  nice spot from Bill Slawski that Google have finally had a Trust Rank patent approved. This after abandaning their previous request for a patent going back a few years. Trust Rank is something which gets mentioned a lot and is often confused, so here is our take on it. Yahoo! Trust Rank …

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19 October 2009

SEO Pro Training – Day One Summary

Here’s my summary of day 1 of SEOMoz’s “SEO Pro Training” conference – sorry if this is a little messy, I’m typing this up on a Blackberry! The morning kicked off with ‘advanced analytics’ by Will Critchlow ,who offered a host of advice on plugins to make the most of your Google Analytics package and what metrics to use to …

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19 October 2009

How lists may change the Twitter landscape

In all honesty, I don’t make the most of Twitter when it comes to all its features and uses. I prefer to follow people, while limiting the number of people I allow to follow me. In this regard, I prefer Twitter to Facebook, because Twitter allows me a little view into the world of a person I may not already …

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19 October 2009

Improving the speed of Outlook 2007

One of the biggest issues with upgrading to Microsoft Office 2007, is that the new version of Outlook is extremely slow – bordering on unusable. Having put up with the slow performance for the past two weeks, I finally decided to investigate the problem and came across the following fix which was recommended by DELL. Step 1 Right click on …

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14 October 2009

The new star of YouTube – Adwords!

It seems after a painfully long time, Google is finally applying their AdWords system to YouTube, allowing UK advertisers to serve keyword targeted video content to the masses. Google isn’t overcomplicating things, by applying their AdWords platform – allowing price to be based on performance. With Online spend overtaking TV spend last month, this seems like a logical progression – …

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14 October 2009

When should one tweet for optimum effectiveness?

I should start this post with a caveat – whilst it’s quite common to use a provocative question in the title of a blog post, and then proceed to answer the question in the post, I should point out that I don’t know the answer to this question! I’ll explain why I’m asking it in a second, and a few …

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14 October 2009

The outlook is cloudy

Your worst nightmare when you throw a party is that you get all your cheese and pineapple nibbles ready, shine the dance floor for your break-dancing employees and then no-one comes. The worst nightmare on the Internet is that you throw a party and 1 million people come. Just ask Perform, the digital sports specialists who streamed the Ukraine v …

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