28 August 2009

UK online shopping up 16.8% in July

During the wettest July on record in England and Wales, we took shelter in front of our computers and shopped! The clothing sector was the driving force behind the significant growth; with sales up 18% on the previous month, and 17% year on year. Also popular, electrical items realised a healthy monthly growth of 11%. IMRG Capgemini UK’s e-Retail Sales …

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27 August 2009

Search to lead recovery in online ad spend in 2010

In Europe and especially the UK, search will further increase it’s slice of the online spend – up from a 3% increase expected this year to a healthy 4% increase in 2010. The IAB’s latest AdEx study predicts that the market will begin to thaw, with more expected growth trends presenting in the online sector. Through the more challenging year …

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25 August 2009

How to fundraise for charity

Ok, so sorry, I don’t actually have the definitive answer to this difficult question, however I wanted to share our experiences of successful fundraising and also some brilliant ideas I’ve seen work for others. We raise money every year for a number of community projects that we get involved with; the money goes towards materials, equipment and direct project costs, and …

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25 August 2009

Search loyalty?

The verb ‘to Google’ is commonly used and has become a part of popular culture. Like Hoover, Kleenex, Xerox and Post-it, the Google brand has became a verb and was officially added into the Oxford English Dictionary in 2006. Being the recognised leader in search (with 65% of the market share) it’s a brand that we all know and use …

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21 August 2009

The evolution of YouTube as a search engine

In May, to continue the trend of major names giving themselves subtle summer makeovers(see Twitter’s login facelift), YouTube expanded their search bar and removed their ‘home’, ‘videos’, ‘channels’, ‘community’ tab-style layout in favour or a more search-oriented design. This further establishes YouTube’s status as the internet’s 2nd most popular search, surpassing Bing, Yahoo and the other search engine also-rans. The …

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20 August 2009

No Joke, Video’s Coming to Print!

Abso-freaking-mazing! American TV broadcaster CBS has found a way to cut through the noise of our modern “message” saturated world. With the help of ad partner, Pepsi, they’re advertising their fall TV show line up with a video-chip ad embedded in an issue of the magazine, Entertainment Weekly. Yes, you’re reading that right! A video in a magazine! Wait, it …

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19 August 2009

Image search: am I doing it wrong?

There’s no doubt that image optimisation has the potential to increase traffic, but I want to know why more sites don’t make better use of this? Or am I doing it wrong? I use Google images all the time, especially, as a woman, when looking at shoes, dresses, jeans and so on. Searching this way is easier and more brand-liberating …

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19 August 2009

The Race to 1 Billion – Facebook UK hits 20m

About a month ago, TechCrunch leaked some internal Twitter papers and the expose revealed Biz Stone and co.’s dreamworld projection of 1 billion tweeters by 2013. Love the ‘blue sky’ thinking, Biz! But, I think the 1 billion by 2013 dream is more realistic for Mark Z. and the Facebook crew. They’re already a quarter of the way there! To …

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17 August 2009

Twitter and URL shortening will ruin the internet

URL shortening services are very new, only really entering the mainstream with twitter. If you use twitter you have used a lot of the shortening services out there, it all started with tinyURL, which was a simple tool that redirected a short URL to a long one. The concept has become more than just a way to make clumsy URL’s …

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