16 November 2009

Are marketing agencies practising what they preach?

There’s a very interesting report out this week from US “Agency Client Relationship Experts” (!) RSW/US, looking at a number of changes to the way marketing agencies are getting new business in the current climate. I won’t go in to the nuts and bolts of the report here (you can download the whole thing here if you’re interested) but there …

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13 November 2009

Bing comes out of Beta! Why now and what can you expect?

Yesterday (November 12th) Microsoft announced that Bing had finally come out of Beta stage in the UK. So what has prompted Microsoft to remove the Beta tag and effectively announce their satisfaction with Bing in the UK? The answer, it seems, lies in localised search: “We promised to remove (the Beta tag) only once our experience would differ from the …

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13 November 2009

IAB Engage: Competing with the niche – can big brands ‘micro focus’?

This week, I had the pleasure of attending the 5th IAB Engage conference, billed as ‘Get Fit Be Happy’. Whilst this message of health and fitness is really intended for brands, customer engagement and the bottom line – it was most notably felt by myself when running up the theatre aisle stairs… Contrary to the dayglow-spandex fitness-focussed getup admirably donned …

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13 November 2009

The man who knows everything about everything

As many of you have likely heard, the venerable Stephen Fry brought down the house at the IAB Engage Conference on Wednesday. I was lucky enough to be in the audience for his ‘fireside’ chat with IAB chairman, Richard Eyre. The actor/writer/blogger/tweeter/king-of-swimwear talked about a wide range of topics, but mostly waxed poetically about his love of gadgets and all …

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11 November 2009

The new W3C website and its overhauled accessibility section

On the 13th of October 2009, the World Wide Web Consortium (W3C) launched their new website. There was a bit of an uproar when people ran the new site through the W3C’s very own HTML and css validators. The HTML (with the pages using the XHTML 1.0 Strict doctype), validated on all of the pages, but people discovered that the …

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10 November 2009

Google Caffeine live after holidays

Google Caffeine live, but not fully until January Matt Cutts has posted that the Google Caffeine is not expected to go fully live until January 2010. In a bid to stem concern from retailers that a big shake up (which was not really likely anyway) he has said that caffeine results will be made available on a visible datacenter soon …

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10 November 2009

Google Caffeine live soon

Google Caffeine on a datacenter near you  – soon You may remember that back in August we announced that Google was updating their infrastructure and the process was called caffeine. On the back of that they launched a test ‘site’ where you could search and see what impact this had on the search results. And if they were not what …

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9 November 2009

Google gets clever on Local

Local times are changing… For brands seeking exposure on Google, especially those selling localised services, Google Local Business Centre offers an avenue into geo-targeted search rankings for very little cost and up until recently relatively little effort. In the ealy days of Google Maps, brands had to do little more than add their company title, description, product category and location …

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9 November 2009

Support Twitter silence on Remembrance Day

Image by simonkimber via Londonist Last month, Twitter demonstrated again that it could mobilize the masses to support a good cause – tweeters worldwide helped the US-based #beatcancer campaign raise $70,000 for four cancer charities AND set a new Guinness World Record for the distribution of the largest mass message through social media. The Royal British Legion is the latest …

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3 November 2009

Two key principles to encourage trust online and increase conversion

It’s likely that the first impression many new customers will have of businesses will be gathered from their website. Users will make an instant decision about the site the second they arrive, then spend the rest of the journey looking for key elements to challenge or confirm that reaction. Following some key principles will ensure that expectations are met and …

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