9 November 2009

Google gets clever on Local

Local times are changing… For brands seeking exposure on Google, especially those selling localised services, Google Local Business Centre offers an avenue into geo-targeted search rankings for very little cost and up until recently relatively little effort. In the ealy days of Google Maps, brands had to do little more than add their company title, description, product category and location …

Continue Reading
9 November 2009

Support Twitter silence on Remembrance Day

Image by simonkimber via Londonist Last month, Twitter demonstrated again that it could mobilize the masses to support a good cause – tweeters worldwide helped the US-based #beatcancer campaign raise $70,000 for four cancer charities AND set a new Guinness World Record for the distribution of the largest mass message through social media. The Royal British Legion is the latest …

Continue Reading
3 November 2009

Two key principles to encourage trust online and increase conversion

It’s likely that the first impression many new customers will have of businesses will be gathered from their website. Users will make an instant decision about the site the second they arrive, then spend the rest of the journey looking for key elements to challenge or confirm that reaction. Following some key principles will ensure that expectations are met and …

Continue Reading
3 November 2009

When will the web know what I want?

So you need to find the answer to a question but the question you’re asking doesn’t have a ‘fixed’ answer. How does the web know what you are actually looking for and how does it know what it has will actually match it? Do we need a ‘new’ search engine or can we improve on existing services? Typical questions with …

Continue Reading
30 October 2009

Twitter Listomania

Yesterday was a good day! In addition to another fine edition of London Cozytweetup, Twitter gifted me with the ability to create lists! I’m no longer part of the uncool, list-less tweople. As I started to put my first list together, I realized I’m following way too many people. Going through my ‘following’, I noted that I don’t remember why …

Continue Reading
30 October 2009

Facebook War Declaration

Last year, I donated to Barack Obama’s presidential campaign. That act landed me on the U.S. Democrats’ email mailing list. Yesterday, I received an email with the subject line, Sarah Palin’s Facebook Lies. I usually ignore most emails they send my way, but this, I thought, deserved a quick read through. I wanted to see how the gun-wielding former beauty …

Continue Reading
30 October 2009

Mortgage Comparison from Google

Compare Mortgages direct with Google After a trial last year in the UK with Google Merchant Search where users were able to compare and be contacted by providers of secured loans late yesterday Google Adwords launched Comparison Ads. What this does is let users compare multiple, relevant offers more easily by taking information direct from Google Ad providers and comparing, …

Continue Reading
29 October 2009

Tunes just a click away

This week see’s Google make a significant step forward in its quest to provide users with ever more accessible information by releasing a new music attribute to its search listings. The new music features provides users looking for songs or albums, the opportunity to preview or even purchase the tracks at the click of a button. Google has partnered with …

Continue Reading
29 October 2009

Facebook phishing scams exploit Blackberry app

As a Blackberry user, I was prompted this morning to download the latest version of the Blackberry/Facbook – version 1.7.0.18, for those that care. I duly did this, only to find that I had a new notification on my official notifications tab (see screenshot below)… I don’t see a lot of these for some reason – so I assumed it …

Continue Reading