pinterest-1084757_1280
6 April 2016

Why aren’t more brands promoting on Pinterest?

Pinterest has recently made promoted pins available beyond the US, including the UK, so this opens the platform up for a share of brand marketing budgets, as they pay for the eyeballs of this very receptive audience – or will they? With regular and steady growth of over 60% a year, Pinterest is one of the fastest growing social platforms. With 100 …

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queen-63006_1280
1 April 2016

Move over millennials – Snapchat has a NEW Queen…

First, reality TV stars; then came the phenomenon that is DJ Khaled; then back in January POTUS joined – so the latest person to jump onto the Snapchat bandwagon might not come as much of a surprise to many of us. Ask the average user who’s the ‘Snapchat Queen’ and they’re likely to name Kylie Jenner or perhaps Kim Kardashian. But …

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magnolia-939149_1920
31 March 2016

The month in social: March

Another month has flown by, and social has thrown some, yet again, unexpected events at us. We have seen the perfect reaction to some pens gifted especially for her, and the biggest fashion magazine in the world partner with WhatsApp. Facebook Messenger partners with Spotify Gone are the days where Facebook Messenger was simply used for messaging friends. From ordering …

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altar-window-1059741_960_720
24 March 2016

7 searches that ‘rise again’ around Easter

It’s approaching Easter time, a time when we all appreciate slightly different things – whether it’s the arrival of Spring, the copious amount of chocolate or remembering Jesus. To keep things topical at Tamar Towers, we decided we’d look at searches that ‘rose again’ (we’re so sorry…) around this period. To do this, we used Google Trends – which gives …

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keychain-834705_1280
23 March 2016

6 reasons to celebrate the removal of PageRank

The sun has has finally set on PageRank – one of the many algorithms used by the Google in the past. But why is that something to celebrate? If you’ve never heard of PageRank, it was essentially a lot of complex calculations and checks boiled-down into an “out of 10” score. While it might sound useful, in reality, it hugely over-simplified …

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photo-1446000442451-e162542e5f8d
22 March 2016

6 MISTAKES BRANDS MAKE ON INSTAGRAM

Instagram, since its birth in 2010, has allowed brands and people to connect through the use of images. One of the rising stars of social networking, it appeared to be destined for greatness – unlike many others. The proof of that greatness lay in the growth of its user base over the years, reaching a staggering 400 million monthly active …

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data science and seo
22 March 2016

Is Data Science at the core of your business?

While it might have been acceptable for organisations to take the ‘big data’ movement lightly a few years ago, more and more evidence is emerging that data science needs to be put at the core of any business. Here are just six mind-boggling stats on big data from this very comprehensive list. We have generated more data in the last …

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twitter-1084764_1280
21 March 2016

10 facts about Twitter at Ten

Twitter turns ten today and to mark it we’ve updated Tamar’s #digitalhistory infographic of the network…   … along with a round-up of ten top birthday facts; N0.1 The most retweeted tweet ever is still ‘If Bradley Had a Longer Arm’, Ellen Degeneres’ Oscar group selfie. It reached a million retweets within hours, and has now racked up well over 3 …

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6 WAYS SEO HAS CHANGED OVER THE YEARS
16 March 2016

6 WAYS SEO HAS CHANGED OVER THE YEARS

Search engine optimisation has been around for as long as there have been search engines to optimise. With the rise of Google, what started out as just a bit of fun has turned into a multi-million pound industry, with companies globally hoping to manipulate the search results. Although SEO is still based on the same premise of increasing the visibility of …

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