23 November 2009

Do no evil? Now who is playing dirty?

The news is the news as Bing throws down the gauntlet So Microsoft are looking to pay News Corp, and others, to appear in their results and not in Google. Please don’t tell me this is going to be a ‘how big are my pockets’ job? And while I don’t mind someone paying ‘for’ placement, paying someone ‘not’ to appear …

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20 November 2009

The trouble with (Twitter) lists…

… Considering my recent post “Trusting you life to digital – am I paranoid?” and the response it got (in a nutshell – yes, I am being paranoid!) it may come as no surprise to you that Twitter‘s recent roll-out of their new “lists” functionality has got my paranoia radar spinning – but I’m finding it hard to figure out …

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18 November 2009

Stay safe while using social networks

If you listen to BBC Radio 1 at all, you will probably be aware that they’re running a campaign this week called “Bullyproof“, to tie in with national Anti-bullying week here in the UK. As well as some great advice for kids, one of the features on the site is actually very relevant to a much wider audiences – so …

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18 November 2009

Breadcrumbs – in the SERPs? SEO Cordon Bleu?

The latest change in testing at Google is the removal of the classic green URL in the Search Engine Results Page. The new intended display will be almost like the breadcrumb trail on a website. Google will be figuring this out algorithmically – most likely using site architecture and hierarchy. The change hasn’t been rolled out widely yet, but it …

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17 November 2009

Email Marketing – Campaign Monitor

Sending out bulk emails can be a daunting task at the best of times, especially if you want to track who is opening them, which links they are clicking on and even whether the email has actually been delivered or not. An Australian software company based in Sydney have the solution and have been providing Campaign Monitor to clients such …

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16 November 2009

Social Search and SEO integration

I recently read a number of really insightful blogs detailing the case that social search maybe a realistic threat to the future of SEO, but as insightful as they were I can’t help but oppose a number of the key points that act as the foundation for the argument. It’s undeniable that people are starting to access websites in different …

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16 November 2009

Are marketing agencies practising what they preach?

There’s a very interesting report out this week from US “Agency Client Relationship Experts” (!) RSW/US, looking at a number of changes to the way marketing agencies are getting new business in the current climate. I won’t go in to the nuts and bolts of the report here (you can download the whole thing here if you’re interested) but there …

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13 November 2009

Bing comes out of Beta! Why now and what can you expect?

Yesterday (November 12th) Microsoft announced that Bing had finally come out of Beta stage in the UK. So what has prompted Microsoft to remove the Beta tag and effectively announce their satisfaction with Bing in the UK? The answer, it seems, lies in localised search: “We promised to remove (the Beta tag) only once our experience would differ from the …

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13 November 2009

IAB Engage: Competing with the niche – can big brands ‘micro focus’?

This week, I had the pleasure of attending the 5th IAB Engage conference, billed as ‘Get Fit Be Happy’. Whilst this message of health and fitness is really intended for brands, customer engagement and the bottom line – it was most notably felt by myself when running up the theatre aisle stairs… Contrary to the dayglow-spandex fitness-focussed getup admirably donned …

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13 November 2009

The man who knows everything about everything

As many of you have likely heard, the venerable Stephen Fry brought down the house at the IAB Engage Conference on Wednesday. I was lucky enough to be in the audience for his ‘fireside’ chat with IAB chairman, Richard Eyre. The actor/writer/blogger/tweeter/king-of-swimwear talked about a wide range of topics, but mostly waxed poetically about his love of gadgets and all …

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