22 April 2010

Facebook wants to rule the world (wide web)

On Wednesday, Facebook announced at its big developer conference F8 that, basically, it intends to be the center of the social media world. Through something called the ‘Open Graph’ their plan is to aggregate all your activity on other social sites on to Facebook. Theoretically, with the Open Graph, your comments on a CNN message board and restaurant review on …

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22 April 2010

Ideal article length: a cost versus benefit perspective

As ranking competition increases, many SEO content providers are opting to create increasingly longer landing and support pages. Yet as I often like to point out, who would choose to read a 2500-word article about something as obvious as finding a secretarial job in London? Online readers are fickle readers, and with user behavior playing an increasing role in determining …

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21 April 2010

What are governments requesting from Google?

Google has launched a new tool that shows the number of requests “each nation’s government has made for users’ personal information or for the removal of URLs from Google’s search index”. So in a nutshell, every request your government makes to Google to have something removed from their servers, is listed here. Not in specific detail, but listed none the …

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20 April 2010

Facebook gets even more connected

Facebook is about making connections. And as Facebook has evolved over the years, these connections have extended beyond the realm of people you know, to include organisations, interests and more. Pages and groups are two examples. Now, the people at Facebook have just announced two new features: Community Pages and More Connected Profiles Community Pages Community Pages are a ‘new …

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20 April 2010

UK Search Spend Up 21% from Last Year

A recent Q1 2010 report by UK Agency Efficient frontier has released their search engine performance report detailing a 21% rise in search spend. Google CFO Patrick Pichette has attributed that part of the reason for the improvement for Google at least, was largely due to big-brands with deep pockets investing in online marketing. “Large advertisers have come back in …

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14 April 2010

Twitter adds ads, but not as we had expected…

The savvy-thinkers over at Twitter finally made a much-anticipated announcement this week – that they’re finally ready to allow advertising on their website. Industry pundits have been speculating for over a year now on how Twitter will turn their increasingly-popular service in to a bonefide revenue-generator, and with this announcement it seems like they might finally be heading in the …

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14 April 2010

Improving internet security – it’s about time

By way of simple explanation, every website has an IP (internet protocol) address and if you were to type an IP address into your web browser’s address bar then you would be directed to that web site. However, using IP addresses is a bit impractical so URLs are used as they are more memorable. The Domain Name System (DNS) makes …

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13 April 2010

Google buys UK visual search engine

Google announced this week that the search engine plans to buy the UK based visual search engine company called PlinkArt, making it the first UK based company to be acquired by Google. PlinkArt is just four months old and is currently available as an application on Google’s mobile platform Android. It allows users to identify works of art by photographing …

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12 April 2010

7 more Facebook tips you may not know

A couple of years ago I wrote a post on this blog called “9 Facebook Tips That You Might Not Know” – a reasonably in-depth but by no-means exhaustive list of some useful how-to’s for getting by on Facebook. I didn’t realise quite how useful it would prove at the time, but even now it still gets dozens of hits …

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12 April 2010

It’s official: The speed of your site affects your rankings

Late last year there was a lot of talk about the speed of a site helping toward rankings. Google has recently added ‘site speed’ into their search ranking algorithms, and officially announced that speed is now a factor. The speed of a website is important to not only site owners, but to everyone online. Google’s done some research and found …

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