7 December 2010

Location-based mobile search: The place to be

Location-based mobile search trends are showing that there is a shift from purchasing goods online to using local search to track down goods on the high-street. Shoppers are asking themselves why buy online when I can have the item in-hand today? The revenue forecasts are large – Tech Crunch, estimate that the value of location-based services could be worth a …

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29 November 2010

Mobile set to miss out on great Christmas presence…

Christmas is a time for surprise and delights but our new online retail research has delivered only the first of those two joys. Not that this is a bad thing – the lessons we’ve drawn from our consumer survey and web study should help both retailers, marketers and a wide range of brands meet the multi-channel challenges of 2011 fully …

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25 November 2010

Top 20 digital predictions for 2011 – part 2

(You can read Part 1 of this blog, along with the intro here) (11) Video will challenge text as the preferred medium Video has been a bit of an ‘always the bridesmaid never the bride’ in the tech world, reliable but not exactly sparkling. However, with new technologies constantly being developed for the web, social software, unified communications and iTV, …

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24 November 2010

H&M Online Fail

If you have even the faintest interest in fashion, you will have known that the French uber designer line Lanvin teamed up with high street retailer H&M on a more affordable collection for the less moneyed set and that yesterday was the day frugal fashionistas across the UK could get their hands on the critically acclaimed H&M/Lanvin clothes, shoes and …

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23 November 2010

Top 20 digital predictions for 2011 – part 1

While the credit crunch has eaten its way into most global industries, this year has been a very exciting one in digital, laying the foundations for a 2011 revolution in the way consumers use the Internet. I’m doing TWO top ten predictions this year. We’ll publish the second list tomorrow but for now … Social commerce, location-based services, cloud computing …

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18 November 2010

Twitterlytics has arrived – but what does it do?

It looks like Twitter is finally testing user analytics for their service – thanks to @mashable and @mongoosemetrics for the screenshots. Not many other social platforms have this kind of depth attached to their offerings, so its great to see the new service in alpha mode. It looks fairly basic at the moment, focusing on Re-Tweet activity and mentions, nothing …

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18 November 2010

Before 2011… How did our previous predictions fare?

Before my boss and Tamar’s CEO Tanya Goodin makes her predictions for 2011 (in what has become an annual tradition, not just here at Tamar but in the industry as a whole) I thought it would be fun to take a look back at some of the previous predictions we’ve made, to see how well we did. If you’re feeling …

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16 November 2010

Social fairy…have you been touched?

According to a blog I just read, there’s apparently an American Express fairy lavishing gifts upon tweeps chatting about their product. Talk about booking a trip using Amex points on Twitter and you could find yourself awarded with tickets to a concert in that city compliments of the card company…and other similar cool stuff. In this day and age, being …

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12 November 2010

Instant thoughts on Google Page Preview

I am sure you have all heard of the new Google page preview – it’s not a new concept, Ask was doing this a few years ago, although their implementation was not as smooth as the latest incarnation of the Google SERP. I was exploring the new product trying to predict user behaviour and potential changes on click through and …

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27 October 2010

Rise of the Silver Surfer – top ten tips for marketers

Silver Surfers are taking the internet by storm this year, as Tamar’s white paper on the UK’s over-55s – published this morning – graphically demonstrates. It looks like this could be a unique opportunity for marketers and brands alike. We have been analysing new data over the past year to identify changes in UK online consumer habits and the striking …

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