31 January 2011

Happy customers drive good SEO

There are a couple of things about SEO that have been bugging me for a while, and from what I see these are also on other peoples radars as well. They’re somewhat connected, both being around content in the results pages and Social Media signals for the SERPs. First up we have the production of ‘thin’ or made-for-SEO content, often …

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31 January 2011

Facebook vs Google – who will fire the next shot?

Ding ding – Round 2! Over the weekend I found myself reading an article on the Wall Street Journal website entitled ‘Will Google survive Facebook?‘ – a short but interesting piece by James B Stewart, apparently inspired by the recent drop in Google’s share price. The long and short of the piece (in case you don’t have time to read …

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28 January 2011

SEO top tip: Don’t neglect those HTTP status codes

Having recently read a post on Google Webmaster Central regarding how to prepare your site for planned downtime, I was reminded once again how much neglect there is around HTTP status codes. The HTTP status code is a number returned by the web-server to the client (browser) to indicate what the outcome is of requesting a resource (most commonly a …

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25 January 2011

Celebrity ‘tweetgulation’ – much ado about something

This weekend I noticed that the celebrity tweet regulation story was covered by The Sun. It’s interesting to see this digital media story go ‘mainstream’. I personally think celebrity ‘tweetgulation’ is a good thing. It’s keeping things fair across the board and it should be done. UK television networks have had to fight for years to incorporate products into their …

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11 January 2011

Facebook reaches (almost) 600 million users in 210 countries

A few years ago, when the interest in Facebook was at it’s peak (at least as far as the online media goes), I used to keep a fairly regular eye on the Facebook active user numbers. These numbers are fairly publicly available, provided as they are by Facebook’s own advertising tool. For those not familiar with the system, Facebook defines …

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17 December 2010

10 hot digital brands to watch in 2011

Building your digital brand value is where it’s at in 2011. Brands who haven’t already made the investment in digital brand leadership will really struggle next year to make the quantum leap necessary in strategy and talent to keep up. However, for those who have been investing for some time, or those who are pure play digital, next year will …

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14 December 2010

Google’s new ‘readability’ score – An analysis

Google have released a new function (available in Advanced search) to measure readability of websites, making it possible to filter your result set to only include results from a certain level of readability (Basic, Intermediate and Advanced). From our initial trials it is clear that there are some bugs; badly translated or pages with a lot of strange word structures …

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8 December 2010

Online Christmas Retail white paper update

We’ve had great feedback on our Retail white paper and one of our contacts gave us an update on the top brands that are ‘mobile ready’ for Christmas. Our research team’s methodology focused on what was discoverable by Google with visible links to mobile apps and mobile portals so a couple of mobile portals were not showing in the research …

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7 December 2010

Location-based mobile search: The place to be

Location-based mobile search trends are showing that there is a shift from purchasing goods online to using local search to track down goods on the high-street. Shoppers are asking themselves why buy online when I can have the item in-hand today? The revenue forecasts are large – Tech Crunch, estimate that the value of location-based services could be worth a …

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