19 August 2010

Part 2 of 4 – Tamar Infographic series: with Social comes Search

Our second Tamar Infographic (see the first) is, I think, another work of beauty and shows how aesthetics plays its part in communication and engagement. Here, we’ve created a precise roadmap that shows how we help clients make contact with consumers, then convince and convert them through SEO. We’ve come to understand that “natural or organic” search is seen by …

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16 August 2010

Top search rankings are just a part of successful SEO campaigns

Are we finally dismantling the incomplete myth of SEO as a simple, headlong rush for highest visibility, measured by a simple metric – ‘being top means success’. Tamar’s vision has always been focused beyond the simple rankings metric but the debate around the value of top positions on the search engines has been refreshed this year and I’ve been following …

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11 August 2010

Dear bloggers – if you want interaction, make it easy…

As somebody who spends a fair bit of time reading and research industry news for my job – as well as commenting on blogs in my spare time too – I get very frustrated about how difficult some bloggers make this process. Considering one of the defining features of a blog is the ability to comment on stories (as opposed …

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5 August 2010

The ad space race – Will Apple’s iAd overtake Google’s AdMob

Along with the release of Apple’s 4th generation iPhone comes the new iPhone OS 4.0 software which features the new iAd. iAd is Apple’s advertising system that allows developers to include advertising in their apps to earn more money. Apple has big plans for iAd and wants to dominate the mobile ad market in the way Google dominates desktop advertising. …

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2 August 2010

Web Based Computing – The Google Cloud

Nearly 2 years ago Google released their Chrome browser to the world. This as it turns out is part of a much bigger project, having already been developed in Android mobile devices.  Over the coming months, Google plan to release their cloud based operating system called, Google Chromium OS. It will mean no blue screens of death or nagging anti …

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30 July 2010

Facebook questions – revolution, or doomed to fail?

Facebook have recently rolled out a new feature to a small set of lucky (?) beta testers – namely, Facebook questions. If you think this sounds like a familiar idea (or if you have used the feature already) you’ll probably be making connections to Yahoo! Answers, the once-innovative question-and-answer “Crowd Source” service. And you’d be right to – aside from …

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29 July 2010

Are you a Google Lab Rat?

This week saw the 16th conference on Knowledge Discovery and Data Mining held in Washington DC (KDD-2010). “Why would we be interested in such an obscure conference?” you may ask. Well the answer is simple, Google presented their infrastructure behind how they test changes to their user interface, algorithm and methods content presentation. Google essentially stated that they are always …

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28 July 2010

Wolfram Alpha and Bing: the search for the knowledge engine

Back in November 2009 Bing and Wolfram Alpha announced a partnership to include the “computational knowledge engine” results within Bing search results. The logic behind this was to improve Bing’s search offering for direct knowledge queries, for example “how much fat in an egg”, but how successful / useful has this partnership proven to be? From a micro level, you …

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