14 September 2010

Is Facebook Highjacking Non-Profit Brand Identities?

Today I discovered something rather odd about the non-profit profile pages on Facebook.  Often times, it appears they have two “official” profiles, and the second profile is a community page. Ultimately, this Facebook community page means Facebook has designated non-profits as a subject the entire FB community can mold without any direct branded control by the organisation themselves. These are …

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10 September 2010

Epictetus – The father of social media?

If you’re the sort of person that has to do or see lots of presentations, you’ll know how people love to sprinkle relevant quotes in to their powerpoints and keynote decks, to keep you interested. I’m just as guilty as the next man – and one of my favourite people to quote is the late (very late) great philosopher, Epictetus. …

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9 September 2010

Google Instant and keywords – what comes next?

The web is literally buzzing after last night’s announcement of Google Instant. This has undoubtedly changed the search landscape and of course, my team’s area of expertise, content. Writing good online content depends on a wide variety of factors, but in this post I will be looking at only one – the one that has been affected the most with …

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8 September 2010

Google Streaming event – live blogging

At 5.30 pm UK time Google is going to start their so called Streaming Event. We are expecting a lot of announcements about changes as to the how the Google search results are displayed. Based on tests we have seen over the last few weeks we may see streaming which changes the results shown as you type. We may also …

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27 August 2010

Big changes for Google real-time search results

Big changes for Google’s dynamic and constantly refreshing stream of real time search results or “updates” vertical.  Google real time search results are now incorporating geographic targeting, so sentiment, attitudes, and buzz can be measured by location. Also, Google Alerts, Google’s free content monitoring service, now has the option to incorporate real time results in alerts; this includes results from …

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24 August 2010

Dead or alive?

I have always been a big fan of hard-hitting graphs, and I was especially astounded by this Wired Magazine Article. I was alerted to this eye opening graph by @tanyagoodin and was immediately sceptical by the apparent demise of “web”. I investigated and it turns out that the graph is a 100% area graph and really only looks at “share”, not actual …

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23 August 2010

Google Streaming

Over the weekend Rob Ousbey noticed that Google was testing updating the results shown while you are typing. So as you type your search query into Google and the auto suggest fills out suggested search phrases so Google actually changes live the results shown. Pretty cool. But also pretty distracting. There is a suggestion that this could be heavy on …

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19 August 2010

One location service to rule them all

Disclaimer: I’ve borrowed the title of this blog from Tanya Goodin, our CEO. We were talking about Facebook Places this morning and she posed the (very Lord of the Rings inspired) question to me, did I think that Facebook Places would be the one location service to rule them all? My answer to her was I hope not, but it’s …

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