13 October 2010

Check-in’ out the location-based apps, Pt 3 – Facebook Places

This is the third in a series of five blogs, looking at some of the major players in the location-based app business – FourSquare, Gowalla, Facebook Places, Yelp and SCVNGR. As well as looking at the pro’s and cons of each for users of the service, I’m taking a look at what opportunities they present for brands and services who …

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12 October 2010

Check-in’ out the location-based apps, Pt 2 – Gowalla

This is the second in a series of five blogs, looking at some of the major players in the location-based app business – FourSquare, Gowalla, Facebook Places, Yelp and SCVNGR. As well as looking at the pro’s and cons of each for users of the service, I’m taking a look at what opportunities they present for brands and services who …

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12 October 2010

Knowledge Gap

It’s official. The Gap has gone back to its old logo. The new logo, introduced just last week, didn’t stand a chance once fans mobilized against it in social media–the Gap’s Facebook page was flooded with protests, a fake Twitter account for the ‘old’ logo was set up and gained thousands of followers, someone even went out of their way …

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11 October 2010

Check-in’ out the location-based apps, Pt 1 – FourSquare

This is the first in a series of five blogs, looking at some of the major players in the location-based app business – FourSquare, Gowalla, Facebook Places, Yelp and SCVNGR. As well as looking at the pro’s and cons of each for users of the service, I’m taking a look at what opportunities they present for brands and services who …

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1 October 2010

Google SEO Starter Guide II (The Sequel)

If you had to choose who you would like to receive a best practice SEO guide from, it would probably be Google (apart of Tamar of course). Well, the search engine with all the secrets has released an improvement of their SEO starter guide from two years ago. New features include: A Glossary of technical terms has been included at …

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20 September 2010

The importance of language and Google Instant

As a former translator, transitioning to SEO was a somewhat natural progression. Identifying language nuances and searching for the most compatible expression to match sentence by sentence was an everyday challenge – something I believe is innately rooted in search as well. Google’s most recent update, Google Instant, does appear to be another step in that direction – with the …

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17 September 2010

Facebook Places arrives on UK shores; Nobody surprised

At about 7.45 this morning, Facebook held an event here in London to launch a ‘secret’ new service. This may well be the worst-kept secret I’ve EVER seen! : ) The moment the event was announced, Twitter (ironically) was a-buzz with speculation about what it could be – most agreed that it was either the UK-launch of ‘Facebook Places’, or …

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15 September 2010

Meet the new Twitter – same service, whole new style

Unless you got a particularly long lie-in this morning, you’ll no doubt have seen the buzz currently going around about the brand new Twitter interface – announced last night by the Twitter team. Launched with a very jazzy-looking (but ultimately fairly un-revolutionary) video and an explantory page at http://twitter.com/newtwitter, the new interface has gone a long way to answering Twitter’s …

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