27 October 2010

Rise of the Silver Surfer – top ten tips for marketers

Silver Surfers are taking the internet by storm this year, as Tamar’s white paper on the UK’s over-55s – published this morning – graphically demonstrates. It looks like this could be a unique opportunity for marketers and brands alike. We have been analysing new data over the past year to identify changes in UK online consumer habits and the striking …

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25 October 2010

SEO: Quantifying the value of know-how

While search marketing has traditionally not been a particularly price sensitive industry, emerging players have inevitably brought competition to the marketplace. Companies may be tempted to appraise their campaigns purely in terms of the laundry list of deliverables received, yet this doesn’t tell even half the story. Poorly utilised campaign deliverables that don’t yield measurable ROI are effectively pointless. Although …

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20 October 2010

(Search) Location, Location, Location – Google loosens up

Google has been delivering localised results based on IP and your personal data for some time now, but they have recently opened up the option for users to control. It is now possible to define your own location or even broaden it to a country or larger metropolitan area. It is an inspired move to help define locations better, and …

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15 October 2010

Check-in’ out the location-based apps, Pt 5 – SCVNGR

This is the final post in a series of five blogs, looking at some of the major players in the location-based app business – FourSquare, Gowalla, Facebook Places, Yelp and SCVNGR. As well as looking at the pro’s and cons of each for users of the service, I’m taking a look at what opportunities they present for brands and services …

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14 October 2010

Check-in’ out the location-based apps, Pt 4 – Yelp

This is the fourth in a series of five blogs, looking at some of the major players in the location-based app business – FourSquare, Gowalla, Facebook Places, Yelp and SCVNGR. As well as looking at the pro’s and cons of each for users of the service, I’m taking a look at what opportunities they present for brands and services who …

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13 October 2010

Check-in’ out the location-based apps, Pt 3 – Facebook Places

This is the third in a series of five blogs, looking at some of the major players in the location-based app business – FourSquare, Gowalla, Facebook Places, Yelp and SCVNGR. As well as looking at the pro’s and cons of each for users of the service, I’m taking a look at what opportunities they present for brands and services who …

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12 October 2010

Check-in’ out the location-based apps, Pt 2 – Gowalla

This is the second in a series of five blogs, looking at some of the major players in the location-based app business – FourSquare, Gowalla, Facebook Places, Yelp and SCVNGR. As well as looking at the pro’s and cons of each for users of the service, I’m taking a look at what opportunities they present for brands and services who …

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12 October 2010

Knowledge Gap

It’s official. The Gap has gone back to its old logo. The new logo, introduced just last week, didn’t stand a chance once fans mobilized against it in social media–the Gap’s Facebook page was flooded with protests, a fake Twitter account for the ‘old’ logo was set up and gained thousands of followers, someone even went out of their way …

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11 October 2010

Check-in’ out the location-based apps, Pt 1 – FourSquare

This is the first in a series of five blogs, looking at some of the major players in the location-based app business – FourSquare, Gowalla, Facebook Places, Yelp and SCVNGR. As well as looking at the pro’s and cons of each for users of the service, I’m taking a look at what opportunities they present for brands and services who …

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