Latest posts

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Traffic, Conversion Rate and Revenue – What Role Do These Play in RevenueMapper™?

23 September 2013 | Aqil Rouf

If you’re an avid reader of our blog, then you should know that over the last 3 weeks we’ve opened the doors on our proprietary SEO forecasting tool, RevenueMapper™, that allows brands to project revenue [...]

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The importance of accurate search volumes – RevenueMapper™

17 September 2013 | Henry Elliss

A couple of weeks ago, we introduced you to RevenueMapper – Tamar’s proprietary forecasting tool for projecting revenues for your search campaign. After our introductory piece, we looked in detail at one of the most [...]

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Apple “Special Event” Recap: iPhone 5C and 5S

11 September 2013 | Aqil Rouf

Colourful handsets, faster processors, improved cameras and fingerprint scanners… Last quarter, it was revealed that Apple’s share of the smartphone market was at its lowest since 2010. So, after months of speculation surrounding 2 new [...]

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The challenge of click-through rates – RevenueMapper™

10 September 2013 | Henry Elliss

Last week we introduced you our proprietary revenue forecasting tool, RevenueMapper (“How do you project revenue potential from SEO? Introducing RevenueMapper™“) and told you all about how it can help you to forecast what traffic [...]

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Tamar and Halfords win at Online Retail Awards

6 September 2013 | Henry Elliss

Yesterday was a great day for the Tamar team, as it saw us adding another trophy to our burgeoning cabinet of awards and achievements. The annual Online Retail Awards were taking place in swanky Kensington, [...]

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How do you project revenue potential from SEO? Introducing RevenueMapper™

3 September 2013 | Asad Imam

“SEO Is Here To Stay, It Will Never Die” – Danny Sullivan, Search Engine Land A common challenge that SEOs often face is educating their clients (both existing and potential) to help them understand why [...]

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TouchScore™ – how can you quantify and measure complex brand-consumer relationships? | Baby

29 August 2013 | Christine Andres

We hope that you’ve been enjoying our insightful TouchScore™ series. Surely by now, you can agree that this tool is a highly effective way of taking a holistic, quantifiable view on a brand’s performance in [...]

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In the news: Are Police Forces Using Twitter Effectively?

27 August 2013 | Sarah Graveling

Police forces faced harsh criticism at the end of last week after an article claimed misuse of the social channel Twitter.  The article published in The Telegraph hit out at the police for using their [...]

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Tamar supports The Prince’s Trust in highlighting the exam pressure on young people

22 August 2013 | Sarah Graveling

Last week, youth charity The Prince’s Trust launched a piece of research, based on interviews with 2,342 16-25-year-olds, revealing the effect of poor exam results on young people’s futures. The research found that one in [...]

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TouchScore™ – how can you get consumers to interact with you online? | Sports Nutrition

21 August 2013 | Aqil Rouf

If you have been following our blog in recent weeks then you should be familiar with TouchScore™ – a robust and future-proof holistic social measurement tool, which we built. In short, TouchScore™ allows brands to [...]