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23 March 2016

6 reasons to celebrate the removal of PageRank

The sun has has finally set on PageRank – one of the many algorithms used by the Google in the past. But why is that something to celebrate? If you’ve never heard of PageRank, it was essentially a lot of complex calculations and checks boiled-down into an “out of 10” score. While it might sound useful, in reality, it hugely over-simplified …

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22 March 2016

6 MISTAKES BRANDS MAKE ON INSTAGRAM

Instagram, since its birth in 2010, has allowed brands and people to connect through the use of images. One of the rising stars of social networking, it appeared to be destined for greatness – unlike many others. The proof of that greatness lay in the growth of its user base over the years, reaching a staggering 400 million monthly active …

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data science and seo
22 March 2016

Is Data Science at the core of your business?

While it might have been acceptable for organisations to take the ‘big data’ movement lightly a few years ago, more and more evidence is emerging that data science needs to be put at the core of any business. Here are just six mind-boggling stats on big data from this very comprehensive list. We have generated more data in the last …

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21 March 2016

10 facts about Twitter at Ten

Twitter turns ten today and to mark it we’ve updated Tamar’s #digitalhistory infographic of the network…   … along with a round-up of ten top birthday facts; N0.1 The most retweeted tweet ever is still ‘If Bradley Had a Longer Arm’, Ellen Degeneres’ Oscar group selfie. It reached a million retweets within hours, and has now racked up well over 3 …

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6 WAYS SEO HAS CHANGED OVER THE YEARS
16 March 2016

6 WAYS SEO HAS CHANGED OVER THE YEARS

Search engine optimisation has been around for as long as there have been search engines to optimise. With the rise of Google, what started out as just a bit of fun has turned into a multi-million pound industry, with companies globally hoping to manipulate the search results. Although SEO is still based on the same premise of increasing the visibility of …

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10 SOCIAL NETWORKS THAT FAILED SPECTACULARLY
15 March 2016

10 SOCIAL NETWORKS THAT FAILED SPECTACULARLY

As we all know, the advent of social media has been the success story of digital of the last ten years. But with so many social platforms coming into the limelight over time, many of them have been left behind and completely forgotten about. So we’ve collated our top ten list of social networks that have failed and the reasons …

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map-730272_1280
15 March 2016

Does the world need another infographic?

Data visualization has been around for years, but a few years ago the mass production of infographics for marketing purposes peaked, and we all sat back exhausted and suffered from infographic fatigue. Since infographic mania, we’ve seen a gradual move towards other methods of creative marketing solutions. Thank heavens. We say this not because we don’t like them, the opposite, …

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winter-942236_1280
15 March 2016

The month in social: February

Another month has flown by on social with an array of events, from a ‘controversial’ Adidas campaign to the excitement of $5 Geofilters. Today we’re looking back at the five most talked-about social events and our view on their relevance to brands. #1 Return of the GIF Last month saw several social media platforms begin to integrate GIF functionality across them. Twitter announced GIF …

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chalk-792182_960_720
3 March 2016

4 glaring mistakes you’ve made when building your website

Planning a website, or the redesign of a website, can be an exciting process. It’s a creative exercise that allows you to create something fresh and make it the way you want it. The truth of the matter is that as SEOs, we have some crucial recommendations when it comes to the development of your site and it is always best to get …

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2 March 2016

6 Ways To Build Links On A Budget

Link building is one of the most important aspects of a solid SEO campaign but it can be very time-intensive and budget-hungry to build the links you need from high authority sites. What if you don’t have the products to send out or simply can’t afford to give away precious stock? Here are six ways you can build links where …

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