3 May 2011

Why all marketers should be doing video optimisation

I begin this blog post with the following prediction: Video listings will increase in prominence within Google’s search engine results page (SERP), in the near future (next 18 months). This is likely be in the form of an increased number of videos within the universal results, increased real estate dedicated to videos (similar to recent changes to Google Places) or …

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27 April 2011

HRH 2.0 – Will, Kate (sorry, Catherine) and Google…

With the Royal Wedding almost upon us, we thought it as good a time as any to conduct our own research into how users are reacting to Will and Kate’s big day. Much was made of Charles living in Diana’s shadow and, if the search stats are to be believed, the omens are not good for the second in line …

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31 March 2011

Facebook’s Like Button + Google = +1

Google launched its latest foray into the social space yesterday with the release of their answer to Facebook’s “Like” button, the +1. Google +1 is already available to use in the US and is appearing next to the results in the SERPs (when logged into your Google account), needless to say they are stepping on the toes of a very …

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10 March 2011

Cashing-in on Charlie Sheen – social media #FAIL or #WIN?

Note: These opinions are those of the author alone, not Tamar.com or their employees As somebody who has been watching the Charlie Sheen ‘situation’ unfolding for a good few weeks now, I’ve been amazed at how quickly it’s been become ‘acceptable’ to use Sheen as a marketing tool. This has become even more apparently in the last couple of weeks, …

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24 February 2011

Coming Soon – the greatest social media movie. Ever!

Here on the Tamar blog, we usually steer clear of ‘lighter’ news stories, preferring to stick to sharing our opinions or insight on the latest trends/news that will be relevant to our clients and industry peers. However, a story on Mashable today has forced me to break that unwritten rule. The following video is a teaser-trailer for what might just …

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14 February 2011

It’s all about content, content, content!

Last week, London took part in the worldwide ‘Social Media Week’ movement and I had the chance to check out a few lectures and panel discussions hosted by our local organizers. The message that came through loud and clear is that content’s reign as king is stronger than ever. Panel experts were less interested in tackling the question of ‘why …

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4 February 2011

Facebook launch new photo-viewing interface – downloading now supported

Note: Usually I’d wait until somebody else had blogged about this before putting virtual pen-to-paper, so that I could refer to official sources, gather opinion and all that jazz. But I’ve not spotted anybody else talking about this yet, so I’m assuming it might just have launched today…? It appears that Facebook have revamped their photo-viewing interface, launching a new …

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