6 September 2011

Analytics Focus: Nedstat custom reporting (Report Builder)

I’m sure most analysts would agree when I say custom reporting is without a doubt one of the most important features within any analytics package. I’m also sure you won’t mind me saying that having this fantastic feature gives us an opportunity to produce great insight and analysis for our clients. For most of Tamar’s clients I have used Google …

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5 September 2011

Quality vs. quantity

In my previous blog I mentioned how search engines are utilizing social signals to reward fresh and original content on websites. Essentially, a link has a better chance of achieving a higher search engine position for its corresponding page the more that it is shared in social spaces. Link sharing will, in my opinion, replace link building in the future. …

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2 September 2011

Google’s next skirmish in the social media wars

No one in the search world was remotely surprised when it surfaced this week that Google is making plans to turn its +1 button into tool that will help it ‘improve search quality’. A spokesman for Google confirmed: “(we) will study the clicks on +1 buttons as a signal that influences the ranking and appearance of websites in search results. …

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1 September 2011

Facebook to jump on the photo filter craze

According to a Harvard Business School report released earlier this year, 6 billion photos are uploaded on to Facebook each month! The ability to easily share photos without quantity limitations is one reason why Facebook has dominated the field. Personally speaking, photos are what have kept me on Facebook (my social platform of choice is Twitter). My family are based …

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30 August 2011

The endless possibilities of mobile connectivity

I spent my bank holiday weekend in a field, I’m sure that a lot of other people did too. All was super, as expected: wonderful friends, great music, dodgy weather. One thing I did expect though was to have a bit of a tech holiday. However a few things this weekend impressed upon me how our favourite gadgets and shiny …

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26 August 2011

Has the internet changed how we read?

I’m sure you’ve heard the stories in the press this year, about how 1 in 3 children doesn’t own a book of their own; when one teacher asked his pupils to bring in a book from home, one 9 year old brought the Argos catalogue, saying: ‘It’s the only one we’ve got.’ Obvious accusations of blame have been made to …

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24 August 2011

Who has the power – blogs or brands?

Over the last decade, bloggers have changed from just another opinion floating in the ether, to a respected community voice – and one that brands are keen to influence and utilise in their marketing strategies. There have been a few examples of the views of a blogger going viral with the help of dedicated followers and other social networking platforms, …

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23 August 2011

Cyber paranoia? German state bans the Facebook ‘Like’ button

A German state has taken the first step to protect the privacy of its citizens through banning the ‘Like’ button. State institutions in Schleswig-Holstein, northern Germany were ordered to shut down their Facebook Pages and remove the “Like” plug-in from their websites last week. Thilo Weichert, data protection commissioner for the Independent Centre for Privacy Protection (ULD) made the announcement …

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22 August 2011

5 simple search tips to make you love Google even more!

Today I will be showing you 5  interesting search techniques which might just make you love Google that little bit more! 1) Time If you, like me, have family all over the world but can never keep track of the time differences as to when best to Skype with them, typing this into the search bar should help you keep …

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