30 August 2011

The endless possibilities of mobile connectivity

I spent my bank holiday weekend in a field, I’m sure that a lot of other people did too. All was super, as expected: wonderful friends, great music, dodgy weather. One thing I did expect though was to have a bit of a tech holiday. However a few things this weekend impressed upon me how our favourite gadgets and shiny …

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26 August 2011

Has the internet changed how we read?

I’m sure you’ve heard the stories in the press this year, about how 1 in 3 children doesn’t own a book of their own; when one teacher asked his pupils to bring in a book from home, one 9 year old brought the Argos catalogue, saying: ‘It’s the only one we’ve got.’ Obvious accusations of blame have been made to …

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24 August 2011

Who has the power – blogs or brands?

Over the last decade, bloggers have changed from just another opinion floating in the ether, to a respected community voice – and one that brands are keen to influence and utilise in their marketing strategies. There have been a few examples of the views of a blogger going viral with the help of dedicated followers and other social networking platforms, …

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23 August 2011

Cyber paranoia? German state bans the Facebook ‘Like’ button

A German state has taken the first step to protect the privacy of its citizens through banning the ‘Like’ button. State institutions in Schleswig-Holstein, northern Germany were ordered to shut down their Facebook Pages and remove the “Like” plug-in from their websites last week. Thilo Weichert, data protection commissioner for the Independent Centre for Privacy Protection (ULD) made the announcement …

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22 August 2011

5 simple search tips to make you love Google even more!

Today I will be showing you 5  interesting search techniques which might just make you love Google that little bit more! 1) Time If you, like me, have family all over the world but can never keep track of the time differences as to when best to Skype with them, typing this into the search bar should help you keep …

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19 August 2011

Twitter is the new ‘word of mouth’…

I remember hearing in university that the most important exposure for a brand is word of mouth. People have always trusted recommendations from family, friends or even friends of friends before they will give in to paid corporate advertising. We’ve all been in the situation where someone we know says something like “I saw an ad on television for this …

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17 August 2011

Is voting back in favour in the age of social?

Back in the days when I first started working in search marketing, everything in the world of search was focused on ever-improving and increasingly-complex algorithms. Search engine results for all the main players were determined solely on factors which the average user (supposedly) had no control over. Presumably one of the main reasons for this was to avoid the system …

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16 August 2011

Shareable Content: The key to SEO success in 2011 and beyond…

Some might argue that the inclusion of social media signals into search algorithms has been one of the most prolific disruptions in the world of online marketing. In a pre-social media dominated world, every link added on a website was considered as a vote. Now links shared via social channels are being considered votes and thus affecting search engines search …

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15 August 2011

YouTube scores a win – but what are you watching?

According to a report that came out last week, YouTube scored its biggest month of traffic ever in the UK last month. YouTube apparently accounted for 1 in every 35 UK Internet visits in July and the uplift was credited to massive growth in mobile viewing. What I would love to know is what exactly are people watching on their …

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