9 August 2011

Twitter responds to the London riots

I’m sure I’’m not alone.  Watching the riots spread across London on TV and reading first hand accounts play out on Twitter left me feeling quite powerless. However, this morning, Twitter again has emerged as a leading force for good. Organizers across London are using Twitter to coordinate clean up efforts in the areas devastated by thugs.  The Twitter account …

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8 August 2011

Finding your way through the attribution maze!

There’s a lot of talk online about attribution modelling, the why’s, the wherefores and whether online brands should even bother invest in one. You’ve almost certainly given it some thought over the last year. However, even though you may not think you are not currently using an attribution model for your online brand, you are in fact probably already using …

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3 August 2011

You’re so vain, I bet you think this metric is about you…

Something is really puzzling me. We’re bang slap in the middle of in an economic recession (aka ‘an economy moving at a snail’s pace’) so you’d think all brands would be biting agencies’ hands off to talk about how much money they can generate for them online. Wouldn’t you? But here’s the funny thing. A section of clients simply can’t …

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2 August 2011

What to look forward to in iOS5

As a nerdy developer type I’ve been using the dev beta of iOS5 since Apple’s World Wide Developer Conference in June. As we’re getting nearer to the full release in the Autumn I thought I’d share some of my favourite features, along with the ones I’m still eagerly anticipating. Notifications – One of the reasons I love this is that …

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27 July 2011

One year to go… but who is winning the Olympic SEO race?

With the Olympics only one year away it seems that most of our official worldwide partners, official partners, official supporters, and official suppliers and provides are yet to get their SEO hats on! Such a tragedy that these sponsors have spent millions with the Olympics to gain the right to incorporate keywords like “London 2012”, “Olympics” and “Olympics 2012” in …

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27 July 2011

Have the IOC changed their mind on social media for 2012?

Recently I gave a talk at a Tamar client event on the subject of the 2012 Olympics, and specifically how it will affect advertisers and non-sponsors during the period of the Games. One of the questions I was frequently asked at the time was what guidelines had been put in place to govern how the athletes and associated persons could …

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27 July 2011

London 2012: it’s time for your best ‘Games Plan’

It’s a year today ‘till the opening ceremony of the 2012 Olympics when London will take centre stage and the world spotlight will be firmly focused on the UK. If you doubt the heat of global interest that will be generated, just think back a couple of months to the April Royal Wedding – that lasted for just one day. …

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1 July 2011

Inside Google +

Google’s new social network “Google +” launched on Tuesday, and I was fortunate to receive an invite. Thought leaders in the digital space are disenchanted with Facebook (advertising, monitoring your every digital move, bells & whistles galore) now that it has caught on with the entire world and have been searching for a new platform. Perhaps Google + is in …

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