24 February 2011

Coming Soon – the greatest social media movie. Ever!

Here on the Tamar blog, we usually steer clear of ‘lighter’ news stories, preferring to stick to sharing our opinions or insight on the latest trends/news that will be relevant to our clients and industry peers. However, a story on Mashable today has forced me to break that unwritten rule. The following video is a teaser-trailer for what might just …

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14 February 2011

It’s all about content, content, content!

Last week, London took part in the worldwide ‘Social Media Week’ movement and I had the chance to check out a few lectures and panel discussions hosted by our local organizers. The message that came through loud and clear is that content’s reign as king is stronger than ever. Panel experts were less interested in tackling the question of ‘why …

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4 February 2011

Facebook launch new photo-viewing interface – downloading now supported

Note: Usually I’d wait until somebody else had blogged about this before putting virtual pen-to-paper, so that I could refer to official sources, gather opinion and all that jazz. But I’ve not spotted anybody else talking about this yet, so I’m assuming it might just have launched today…? It appears that Facebook have revamped their photo-viewing interface, launching a new …

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4 February 2011

Search, social, mobile and more – integration is key

This week’s issue of new media age features an excellent ‘leader’ column by editor Justin Pearse, looking at the need for integration and evolution in online marketing agencies. As Justin points out, Social Media marketing is a natural evolution from “older” marketing channels such as Search – with experience in online marketing being key to ensuring your social media campaign …

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1 February 2011

New feature alert! ‘Something Different’ in Google

One of our keen eyed execs spotted a new feature in the Google SERP’s this morning – “Something different”. The new feature only appears for some “concept” searches and suggests different concepts similar to the search query. The feature doesn’t attempt to delve deeply into what you have searched for like the existing related searches feature. The Something Different aspect …

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31 January 2011

Incentives are the engine for social commerce growth

Tamar’s Social Media Sectors Report 2011 – published today – has some revealing data for brands in both B2C and B2B sectors. Social media is rapidly evolving into social commerce and these trusted online spaces are where brands and customers can develop relationships. What might surprise many of us is the fact that the vast majority of people, according to …

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31 January 2011

Happy customers drive good SEO

There are a couple of things about SEO that have been bugging me for a while, and from what I see these are also on other peoples radars as well. They’re somewhat connected, both being around content in the results pages and Social Media signals for the SERPs. First up we have the production of ‘thin’ or made-for-SEO content, often …

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31 January 2011

Facebook vs Google – who will fire the next shot?

Ding ding – Round 2! Over the weekend I found myself reading an article on the Wall Street Journal website entitled ‘Will Google survive Facebook?‘ – a short but interesting piece by James B Stewart, apparently inspired by the recent drop in Google’s share price. The long and short of the piece (in case you don’t have time to read …

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