6 October 2011

Steve Jobs and me

The Macintosh SE30 was my very first computer. My boss plonked one down on my desk late one Friday: “take this home over the weekend. By the time you come in on Monday I expect you to know how to use it”. I looked at him aghast. I had never used a computer before. There was no manual. I wasn’t …

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5 October 2011

Let’s talk iPhone (4S, not 5)

As anyone who works with, lives with or indeed IS, a nerd will know, Apple made their autumn iPhone announcement yesterday. I’m going to give you a quick run through of the best bits here, now that the giddy excitement of twitter feeds and live blogs has died down a little. Head-lines. Crazy brilliant figures for mobile market share, continuing …

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30 September 2011

Tamar’s Friday #FailureToLaunch #2 – Sauce Factor 10!

Following on from the launch of FailureToLaunch last week (or FLT, as all the cool kids are calling it… apparently) we’ve once again done tireless hours of research to bring you some more funny stories, mistakes and cock-ups from the world of internet marketing and social media. By pure coincidence, there seems to be an underlying theme of naughtiness to …

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30 September 2011

5 Ways to make a Facebook brand page sing

We all know that the secret to social media is content, but once the content is solid, there are so many things a brand can do to spruce up their Facebook page and give it that little something extra! Sometimes it’s these little gems that attract people to the page in the first place, luring them in so they have …

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28 September 2011

Britain’s Best Loved Digital Brands Top 25

Today at Tamar we’re launching our “Britain’s Best Loved Digital Brands 2011” league table. This year we’ve refined our table to rank only pure-play digital retail brands. These are the power-house brands helping to ignite the UK’s moribund economy while bricks and mortar bomb and the high street shuts up shop. We’re proud to say we’ve helped ignite quite a …

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26 September 2011

SEO Tips – How to update content regularly

The recent Google ‘Panda’ Update has been a real game-changer, in that it is the first clear indication from Google that they intend to reward sites that have good content; content which is – 1. Unique 2. Relevant 3. Regularly updated 4. Well positioned within the structure of the site Generally speaking, this has been the case for sometime; however, …

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23 September 2011

Facebook shake up social media… again. We have the details

Facebook’s F8 conference is a big date in the social media calendar, with all eyes on the networking giant as it reveals upcoming changes to its platform. This year Zuckerberg & Co came out all guns blazing, shaking up not just functionality, but why we use Facebook at all. The first innovation to be introduced was the Timeline – a …

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21 September 2011

Don’t f8 it up Facebook

The social media world is watching & waiting for Facebook’s big announcement at f8 today & it’s pretty much guaranteed that it will involve an announcement that Facebook is moving into the music and content space possibly competing with iTunes and maybe more deals with news content providers. A WSJ journal app announced today is widely touted as the tip …

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20 September 2011

Burberry works with Twitter to create social media history

Yesterday, Burberry collaborated with Twitter to make social media history! I joined my fellow Tamar retail specialists in watching the live streaming of the Burberry Spring 2012 Ready-to-Wear runway show, but what made it extra special is that every look was photographed and tweeted backstage before the model wearing it walked the runway. For the first time in history (or …

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