20 May 2011

Reflections on SMX Advanced

Earlier this week I attended SMX Advanced here in London. I always find these events insightful, a few speakers and sessions typically stand out as brilliant. In the same breath, I must say I’m a bit surprised at how basic some of the presentations are, highlighting things like “meta data is still a significant factor” and “H1 tags play a …

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19 May 2011

Bing utilising Facebook data to break Google’s dominance in Search

In October last year, Bing took its first steps into the world of ‘social searching’ when it began displaying search results that included Facebook ‘Like’ data.  An expansion incorporating Facebook data into its search engine algorithm was announced this week. It would appear Microsoft are attempting to positioning themselves as a social search engine and betting on this breaking Google’s …

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16 May 2011

Google – A hint at the future look of the SERPs?

It was revealed earlier this week that Google were testing a new search results page which included a line between results in order to clean up the clustered and somewhat dated look we have all become accustom to over the last few years. The introduction of universal search back in mid 2007 saw the inception of the SERPs as we …

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13 May 2011

Facebook brand tagging is a sign of things to come

Facebook announced this week that it is now allowing users to tag brands in photos, in the same way they’d tag a friend or family member. Currently limited to “Brands and Products” or “People” pages (the rest are set to be added at a later date – i.e. Places, Causes, Entertainment etc), the move signals Facebook’s intentions to continually improve …

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3 May 2011

Why all marketers should be doing video optimisation

I begin this blog post with the following prediction: Video listings will increase in prominence within Google’s search engine results page (SERP), in the near future (next 18 months). This is likely be in the form of an increased number of videos within the universal results, increased real estate dedicated to videos (similar to recent changes to Google Places) or …

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27 April 2011

HRH 2.0 – Will, Kate (sorry, Catherine) and Google…

With the Royal Wedding almost upon us, we thought it as good a time as any to conduct our own research into how users are reacting to Will and Kate’s big day. Much was made of Charles living in Diana’s shadow and, if the search stats are to be believed, the omens are not good for the second in line …

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31 March 2011

Facebook’s Like Button + Google = +1

Google launched its latest foray into the social space yesterday with the release of their answer to Facebook’s “Like” button, the +1. Google +1 is already available to use in the US and is appearing next to the results in the SERPs (when logged into your Google account), needless to say they are stepping on the toes of a very …

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10 March 2011

Cashing-in on Charlie Sheen – social media #FAIL or #WIN?

Note: These opinions are those of the author alone, not Tamar.com or their employees As somebody who has been watching the Charlie Sheen ‘situation’ unfolding for a good few weeks now, I’ve been amazed at how quickly it’s been become ‘acceptable’ to use Sheen as a marketing tool. This has become even more apparently in the last couple of weeks, …

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