29 November 2011

#SAScon Mini November 2011 Roundup

Last week on Thanksgiving, I attended SAScon Mini up in charming city of Manchester.  There were many ideas flying around during the sessions – here are my favourite finds: Method Marketing Has a Role in Digital.  For optimal conversion results, you need to LIVE the experience.  This all makes me feel like Peggy twirling a pencil on Mad Men deep …

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23 November 2011

Fighting the backlash – what went wrong for Moleskine?

I found the recent backlash against Moleskine’s logo design competition really interesting. In case you missed it, along with “designboom”, Moleskine created a competition for aspiring designers to create the logo for their blog “Moleskinerie”. A shortlist of 100 designs will be chosen by a jury and published, with the final winner announced in December, receiving €5,000 and seeing their …

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21 November 2011

Why you need to be investing more into social media

Brands just aren’t investing enough in Social Media… I’d be worried if your first response to that isn’t “well she would say that”, because you would be right – I would! As per my last blog post, I hold my hands up to my biased ways, and the product that I am (of the environment that I work in). However …

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17 November 2011

10 digital marketing predictions for 2012

It’s time once again for me to stick my neck out and lay my next 12 months digital predictions on the line. The 2012 theme is very much one of integration; integration between digital and other marketing channels; integration between client internal departments and between them and agency teams; the growing integration between social networks; the need to integrate marketing …

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8 November 2011

Google ditching right-hand PPC ads… but why?

News this week from Google HQ reveals that Google are rolling-out a change to PPC ads in search results – namely, in some searches (presumably increasing over the coming months) users won’t see the traditional right-hand-seven PPC ads, instead seeing a smaller selection of ads at the bottom of the page. Here’s the official line from Google: ver the past …

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4 November 2011

Video Killed the Complacent Star

A few months ago I blogged that investing in video content to share via social channels could give a brand a distinct advantage over its competitors. Respected fashion digital expert, Tony King, delivered the same message recently in his keynote presentation at the Fashion Forward Digital Conference.  King stressed that successful digital campaigns need to go beyond selling in the …

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