14 September 2011

What’s that tweet worth? Analytwics have arrived

First off, I should apologise for the use of that hideous malapropism in the title – I couldn’t resist! Good news for those of us who use Twitter as part of our marketing plan – Twitter is FINALLY launching their own analytics package this month, just over a year after it was first announced…! In a move that will FINALLY …

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6 September 2011

Analytics Focus: Nedstat custom reporting (Report Builder)

I’m sure most analysts would agree when I say custom reporting is without a doubt one of the most important features within any analytics package. I’m also sure you won’t mind me saying that having this fantastic feature gives us an opportunity to produce great insight and analysis for our clients. For most of Tamar’s clients I have used Google …

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5 September 2011

Quality vs. quantity

In my previous blog I mentioned how search engines are utilizing social signals to reward fresh and original content on websites. Essentially, a link has a better chance of achieving a higher search engine position for its corresponding page the more that it is shared in social spaces. Link sharing will, in my opinion, replace link building in the future. …

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2 September 2011

Google’s next skirmish in the social media wars

No one in the search world was remotely surprised when it surfaced this week that Google is making plans to turn its +1 button into tool that will help it ‘improve search quality’. A spokesman for Google confirmed: “(we) will study the clicks on +1 buttons as a signal that influences the ranking and appearance of websites in search results. …

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1 September 2011

Facebook to jump on the photo filter craze

According to a Harvard Business School report released earlier this year, 6 billion photos are uploaded on to Facebook each month! The ability to easily share photos without quantity limitations is one reason why Facebook has dominated the field. Personally speaking, photos are what have kept me on Facebook (my social platform of choice is Twitter). My family are based …

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30 August 2011

The endless possibilities of mobile connectivity

I spent my bank holiday weekend in a field, I’m sure that a lot of other people did too. All was super, as expected: wonderful friends, great music, dodgy weather. One thing I did expect though was to have a bit of a tech holiday. However a few things this weekend impressed upon me how our favourite gadgets and shiny …

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26 August 2011

Has the internet changed how we read?

I’m sure you’ve heard the stories in the press this year, about how 1 in 3 children doesn’t own a book of their own; when one teacher asked his pupils to bring in a book from home, one 9 year old brought the Argos catalogue, saying: ‘It’s the only one we’ve got.’ Obvious accusations of blame have been made to …

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24 August 2011

Who has the power – blogs or brands?

Over the last decade, bloggers have changed from just another opinion floating in the ether, to a respected community voice – and one that brands are keen to influence and utilise in their marketing strategies. There have been a few examples of the views of a blogger going viral with the help of dedicated followers and other social networking platforms, …

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