26 October 2011

Should you use a paid-for analytics tool?

Webtrends vs Google Analytics – a short comparison With continuous advancements to free web analytics tool like Google Analytics, it’s often wise to ask the question: when is the right time to pay for paid analytics tools such as Webtrends or Omniture? And is it worth spending that much money on these expensive tools when small or medium size companies …

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24 October 2011

How the Networked Economy can help your link building strategy

For my latest post, I wanted to emphasize the significance of creative link building using promotions or give-aways. The most fascinating aspect for me is that I was introduced to the importance of link building and the “value of free”, theoretically during my university days, without even realizing it. However, now that I am actually applying and experiencing this theory …

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24 October 2011

Could Apple’s Siri be a threat to search engines?

Now that Siri has been “out” for a couple of weeks, the Apple-buying public have had a chance to get used to its features – and its “quirks” too. It’s about this sort of time (based on the release of similar “game-changing” products in the past) that the shine starts to fade and the gripe-list begins getting longer. But Apple …

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20 October 2011

How Will Google’s SSL Encryption Affect Natural Search?

Google engineer Matt Cutts announced earlier this week that all Google.com users logged into their Google accounts (like gmail) will not be traceable.  This means SEOs like ourselves cannot track what keywords have been used to arrive at our clients’ sites.  However, even while on personalised search, the PPC ads are still trackable. Why the move now?  Google says it’s …

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20 October 2011

Full service vs specialist agencies: jack of all trades… master of one?

There are 3 main options when choosing who implements your digital marketing campaign: 1. Inhouse 2. Full-service 3. Specialist Which is best? I’m taking ‘inhouse’ out of the equation on this occasion as ‘insourcing v outsourcing ‘ is whole different kettle of fish. Working for a specialist agency, I am biased. Sorry about that but having worked for both full-service …

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18 October 2011

Video infographic must-see: A Video History of the iPhone

I stumbled across this video infographic about the history of the iPhone and not only is it timely, but it’s also brilliant! It’s certainly worth the 4 minutes it takes to watch it and because it’s so entrancing, I found I retained the facts more than I would do after looking at a print infographic. Could video infographics be the …

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17 October 2011

The Rise Of The Smartphone

Last week my Blackberry died – and I wasn’t the only one to suffer such a fate. On Tuesday 11th October, Research in Motion (RIM) services failed hundreds of thousands of Blackberry users around the world. The outage, which lasted up to 3 days for some users (1 day for me!), sparked furious outbursts on social networks and left many …

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14 October 2011

Tamar’s Friday #FailureToLaunch #4 – Blackberry & Apple Crumble Served up on Twitter

It’s Friday again and you know what that means… it’s time for another recap of the week’s funniest/strangest/most embarrassing FAILs from the week in marketing/online. We hope you’re ready… this week was a doozy! Apple & Blackberry Crumble With recent Blackberry failures all over the globe and the error message that appeared when users attempted to download IOS5, the digital …

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12 October 2011

Beyond ratings and rankings – Tweet me, I’m on TV!

One of my friends contacted me recently saying “Quick! I’m going to be on TV, so I really need a crash course in this tweeting thing!”. Having previously been completely uninterested in how Twitter could help raise his profile, it didn’t only surprise me that he was asking, but also that it was being on TV that prompted the sudden …

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