16 January 2012

2012 the year of ‘Rise of the planet of SOCIAL SEO’

The past 12 months have been a steep learning curve for the SEO industry. Thanks to the multiple iterations of the Google Panda update, the introduction of +1, Google+ and the “freshness” algorithm, the SEO industry has been forced (in the case of Panda penalties) to rejig the norm. SEO is not just about H1’s, H2’s, Meta Data or links …

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11 January 2012

BBC / Cbeebies in social customer services WIN

As a blogger, my three most frequent post topics (on the Tamar blog as well as my own) are Social Media, Marketing Win/FAILs and parenting – and last night I was pleased to discover the BBC children’s channel, Cbeebies had carried-off a stroke of genius which ticked all three boxes. For those of you that aren’t parents (or students with …

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21 December 2011

All I want for Christmas is… a good view!

I am all for small businesses and thanks to the marmite (love or hate her) red head that is Mary Portas, we know that people are crying out for mini-busi’s ! Unlike your small independent butchers and retailers etc that are being usurped by the huge conglomerates (most recently Morrisons) in the physical world, the digital world allows for a …

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20 December 2011

A sneak preview of Twitter analytics, thanks to @ThatKevinSmith

If you’re an astute Twitter user with your finger on the proverbial pulse, you may know that film director, podcaster and general raconteur Kevin Smith recently became a Twitter shareholder (albeit not, presumably, to Prince Alwaleed bin Talal levels). His link to the company, as well as his circa-2 million followers presumably makes him part of the “Power User” base …

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16 December 2011

Work the long tail and the traffic will come

In this blog post I want to focus on strategies that you can adopt to increase the number of long tail keywords that can be associated with your website. Long tail keywords are the hundreds and (in some cases) thousands of keywords and key phrases that can drive visits to a site from search engines. If your search engine marketing …

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14 December 2011

Tamar’s Top 10 Blogs of 2011

Here at Tamar, we like to ensure that everyone blogs on a regular basis, and in 2011 we wrote 119 posts generating 70,739 visits – which was a bumper year for us. To round off the year, here is Tamar’s Top 10 blogs of 2011, compiled by choosing a combination of our personal favourites and weaving in the blogs that …

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9 December 2011

Santa goes digital for Tamar’s festive infographic!

Unless you’ve been living under a rock for the past 12 months, you’ll know how ‘hot’ infographics have become for visualising data. Here at Tamar we love infographics just as much as the next man – probably more. So we thought that, rather than producing a tired “eCard” or digital animation, we’d create a Christmas infographic to celebrate the holiday …

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7 December 2011

Foursquare is Where It’s At

The digital world is buzzing these days with talk of various location based service companies, apps and future projects. In recent news, Facebook has acquired the popular location based app Gowalla and hired much of their Austin, Texas based staff to join the team in Silicon Valley in an effort to make Facebook more location based. Meanwhile, Foursquare, Gowalla’s biggest rival, …

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5 December 2011

‘Inside Facebook’ reveals the true value of users

“Inside Facebook” is a must see for any Facebook user, especially if your only point of reference to date has been the Oscar-award winning flick, The Social Network. Facebook is nothing without its users and it’s about time that all users truly understood their value. Throughout the documentary a reporter’s voiceover repeatedly asserted that trust in the platform is key …

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