17 August 2012

‘TweetyTwelve The Review’: Part 5 – Legacy and sustainability and social media

Anyone who watched BBC’s brilliant TwentyTwelve London 2012 spoof will know that ‘legacy and sustainability’ were two buzz words bandied around throughout the show. The London 2012 bid was successful largely, we are led to believe, because of Seb Coe’s promise to ‘inspire a generation‘ and leave a lasting legacy to Great Britain – instead of merely a thrilling and …

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15 August 2012

‘TweetyTwelve The Review’ : Part 3 – Socialympics Medal Table

If you’ve visited Tamar.com over the last couple of weeks you’ll have seen our daily Socialympics Medals Table keeping track of how official Olympic teams have fared in social media channels throughout the games. In today’s edition of ‘TweetyTweleve The Review’ we’ll be sharing some of the most interesting finds from the data. Our medal table included the number of Facebook fans, …

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6 August 2012

Who’s winning in the race for Team GB social (media) gold?

As we enter Week 2 of the games, we’ve been keeping a very close eye on how the world of social media has been reacting to events here in London. One of the most interesting ‘effects’ we’ve observed has been the rise (and occasional fall) of some of the competing athletes’ social profiles, particular Twitter – where some of the …

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26 July 2012

Is Social the new SEO? The diminishing line between SEO and content…

This blog post published by Forbes last week has generated a tonne of debate in the digital marketing world, looking at whether SEO will stay dominant, or if the name of the game is ‘quality content’ now instead.  As most of us will know, Google has made no attempts to hide its love of high-quality content for websites. The last …

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23 July 2012

Are we nearly there yet…? Meet Team GB [INFOGRAPHIC]

It’s only 4 days until the London 2012 opening ceremony this Friday, so to help you manage your excitement in the build-up we’ve launched today the second in our Team GB infographic series. Our second infographic ‘Meet Team GB’ is all about giving you some inside knowledge on #OurGreatestTeam. With the final athlete selections of our 542-strong team announced last …

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12 July 2012

5 things you need to know about Google Input and multilingual SEO

If you follow the developments coming out of Google HQ closely, you’ll be well aware of how much the boffins at Google are cranking out these days. From algorithm updates to social networking widgets, Google release new ‘things’ on a daily basis – and a lot of them are met with a certain amount of disdain from online marketers, particularly …

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